In order to develop a quality design solution, it is necessary to research over a hundred examples of other brands.
Nowadays, developing an identity is no longer so easy among the huge variety of brands on the market. A quality brand should look equally good both on the billboard and on the screen of your smartphone.
Internet critics are known to be versed in any area, and therefore consider it their duty to criticize and confuse global brands. Subsequently, critics of global companies often refuse to develop an ambitious catchy design.
Grubhub started out as a small startup. And by 2016, more than 7 million customers and 45,000 restaurants around the world have already used the company's services. The corporation developed a grown-up redesign that matched its expansion. The quality rebranding was entrusted to Wolff Olins. Lifestyle photos and updated product icons on the official website appeared in the corporate identity. The site looked fresh and more professional after the update, but still retained the style of illustrations in the form of collages.
The developers hope that the rebranding will help convince the remaining segment of customers who order food at home by phone that it can be done online on a web service.
By contrast, MasterCard hasn't changed its logo in over twenty years. The redesign partner was Pentagram Michael Bierut, and the designer was Hamish Smyth. The decision was made not to make drastic changes to the famous logo design. However, the name was placed outside the brand symbol.
Thanks to such an update, MasterCard now has the ability to use identity on various platforms and products:
The branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help to develop a unique corporate identity for a new company in Vinnitsa, Odessa and throughout Ukraine.
It often happens that lesser-known firms strike a devastating blow through the right redesign. The same has happened with Helia, a data-processing and analytics brand.
The clients of this company are:
Instagram never ceases to shock its users. The developers presented the icon in the form of a cropped photo polaroid with rainbow filters. The audience was shocked, but then very well received the new logo. The concept was based on the evolution from a movie camera to a smartphone. This innovation was vigorously discussed by users on the network.
The boldest logo redesign came from Zendesk. The logo originally looked like a cartoon Buddha character. After the rebranding, everything changed dramatically, the developers took a course towards elegance and laconic forms. But the trademark playfulness has been preserved in style. The history of creating the Zendesk logo stretches back to the childhood of the owner and founder of the company, who loved his wooden construction set very much.
The worst rebranding can be safely attributed to the logo of Donald Trump's presidential company. The picture stuck in the memory of users for a long time and caused a flurry of negative emotions on social networks.
The designers of the FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine studio will help you stay in trend, contact right now for a consultation!