Event marketing serves as a good way to attract attention to your brand and creates direct connections between the company and the audience. Event marketing is one of the BTL communication tools, as well as an indirect advertising tool.
Emotions of the audience are a powerful tool for building a brand, which is very important to have a human face and be alive.
Properly structured event marketing creates a positive brand image and a good impression.
Using the example of the international giant Red Bull, we see how the power engineer unites around himself extreme lovers from all over the world. The brand has the image of a daredevil. Red Bull sponsored the Ukrainian Tarantass Race, where the participants designed vehicles from available tools. The winner was the tarantass that got to the finish line most effectively.
A separate department is responsible for holding events at Red Bull. The company also has an official Facebook account for these purposes, which publishes all relevant information about current events.
Red Bull is not only engaged in extreme sports:
FINE agency Development Company: AI, Blockchain, IoT specialists will help to develop an event for the successful promotion of a new brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. We will help you create an event plan right now!
The event can be timed to coincide with absolutely any event.
The most common categories are:
But holidays can be arranged without any reason. An example is company anniversaries. The owners arrange loud fun with scripts and a competition program and performances by famous bands.
When creating a creative concept, brands sponsor festivals, fairs, and fashion shows. Surely everyone remembers 2016, when Atlas Weekend was successfully held in Kiev, the site of which gathered about 160 performers, and 10 well-known companies were sponsors. Each brand has tried to bring as much benefit to the festival as possible. Pepsi provided its own branded stage for electronic music. Karabas agency organized an autograph area and a lounge area with sofas and comfortable poufs during the festival.
The recreation area was also organized by the Dirol brand. All festival participants could refresh themselves in a cozy atmosphere after the performance. The brand's photographer treated all visitors with cool cocktails for free in exchange for a photo with the hashtag Dirol.
Partner Johnnie Walker opened a bar right on the stage of the festival. Comfort and a relaxed atmosphere reigned on the territory of the festival. Already on the first day, Atlas Weekend was sold out. The bar was especially popular, visitors not only drank pleasant drinks in it, but also hid from the rain. The organizers took care of their guests - they provided them with a lot of raincoats.