Dirty methods of confrontation with competitors in the Internet business. PR of the company and why there is such a popular hype in marketing. Order the development of a marketing promotion strategy in the digital agency FINE Development Company: AI, Bloc

Dirty methods of confrontation with competitors in the Internet business. PR of the company and why there is such a popular hype in marketing. Order the development of a marketing promotion strategy in the digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

What is PR and its purpose? PR (English PR or publicrelation) is a way of managing people through directed information, which forces people to talk about an object or product through the media.

 

Основные виды пиара:

 

  • White - true information about the reputation of the company, is legal and does not affect the interests of competitors;
  • Gray - true information that carries negative information about the company;
  • Yellow - the use of false information, often in an offensive manner. It is used in show business and politics to attract public attention;
  • Pink - a story composed about the hard way of the company, which brought it recognition;
  • Viral - publishing information and advertising on the Internet and social networks;
  • Self-PR - independent promotion of the company's reputation by any means;
  • Black - materials used to discredit a person or company.

 

Black PR. Main goals:

  • deterioration of a competitor's reputation;
  • business destruction;
  • the departure of opponents from the market;
  • intimidation of the enemy.

 

Black PR techniques:

  • Displeasure;
  • Negative compliments;
  • Compromising evidence on the Internet;
  • Public outrage.

Displeasure - An example would be protests that can disrupt performances. Artificial creation of queues in banks or supermarkets with all kinds of complaints about service or products.

Negative compliments - public praise of the opponent, to create a negative attitude towards him in society.

Compromising evidence on the Internet is the use of false information containing actions or thoughts that are difficult to refute.

Public outrage is a popular technique in politics. You need to find an object or information that will cause public outrage.

 

Black "advertising" in world practice

 

  • The scandal against Ukraine related to the holding of Euro 2012. A former member of the Football Federation in Cyprus (Spyros Marangos) has brought charges against Ukraine. He stated in an interview with a well-known Italian newspaper that the Ukrainian Football Federation had given a bribe to UEFA representatives. In response, UEFA went to court with a complaint against the ex-treasurer for giving false information. After investigation, no proof of bribe has been established. Spyros Marangos made an open apology.
  • Black PR does not bypass show business stars. During the Music Television awards ceremony, an accidental kiss was released among pop stars Britney Spears and Madonna. BritneySpears, all the time maintained a rebellious reputation, being in the circle of no less scandalous personalities who are not averse to using "black advertising" in their personal designs.
  • Another charge against Ukraine. In 2010, Germany brought charges against Ukraine for allegedly using harmful chemical fertilizers to process corn. After an investigation by the German state agency, there was no evidence of contamination with harmful substances. Germany did not apologize to Ukraine.

 

Ways to protect against black advertising:

 

  • Track and remove negative reviews;
  • Promote the positive aspects of your company, use modern tools for this;
  • Use and update press releases regularly;
  • Acquisition of reputable web pages;
  • Use white PR;

Create and plan your PR project in advance.

To protect your business in Kiev, Odessa and all of Ukraine from the black PR of competitors, you need to keep in mind a professional PR agency in order to form a positive image. Use the services of the company FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.