Branding of electric vehicle service stations from digital branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. Order branding development, brand design, packaging and label design, brand book and c

Branding of electric vehicle service stations from digital branding agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. Order branding development, brand design, packaging and label design, brand book and corporate identity development

 

You can buy such a car from the official dealers of the brand in Ukraine. Electric cars in Ukraine are also offered by such companies as Hyundai, BMW, Renault. The reason for the growth in sales was the abolition of duties on the import of such cars. Ukrainians are more inclined to purchase used cars, which is another reason for the increase in service points.

Based on all the data, we conclude that the market for service stations and electric car charging stations is open and developing. After the conducted research, we found out and identified the target audience of clients.

In 2014, 50 electric car charging points were opened in Ukraine. Today there are more than 500 of them, and their number is growing every day. Most of them belong to the old generation, i.e. the charging time is long enough. The new generation, the so-called "fastcharge", is not widespread.

 

Let's compose a portrait of the owner of an electric car

 

Electric cars are popular among young people due to their economy and manufacturability.

Consumers choose electric vehicles based on two criteria:

 

  • environmental friendliness;
  • innovation and technology.

Based on this, a picture of consumers' thinking emerges, which in turn is divided into 2 categories:

  • The first category is more concerned with the preservation of the environment and less interested in the technology and the principle of operation of the electric car.
  • The second category refers to people whose field of activity intersects with modern technologies.

 

The age group of owners of electric vehicles is from 30 years old, most of the consumers are men. Using the information obtained from the target audience, you can figure out how to attract customers to service stations and charging points and develop a promotion strategy.

The main problem of choice is the lack of such stations far from the city center or on highways. Another problem is the limited conditions for the provision of services by some companies. The client is obliged to have a membership in the club or a subscription card.

New entrepreneurs in the market should take a closer look at the sleeping areas in cities. There are often no charging points in these locations, which is an excellent step to start in the market and develop a unique selling proposition.

 

Service station design and corporate identity of electric car charging stations

 

To date, two design concepts for charging and maintenance points have been implemented:

  • Eco style;
  • Futuristic style.

Eco-style - the emphasis is on shades of green, sleek shapes, safe for the ecosystem.

The futuristic style is characterized by black, silver, purple and blue colors. The shapes are elongated and rounded, with an emphasis on the technology of the future.

 

Advertising company of service stations and charging points

 

For this kind of business, advertising on the Internet will be most effective. Almost the entire target audience uses the global network on a daily basis.

The most successful places to advertise on the Internet:

 

  • Websites for car enthusiasts;
  • City sites;
  • Technology sites;
  • Techno blogs and social networks.

In brand promotion, it is worth focusing on innovations and future prospects, adding green technologies.

As for the service station, if there is space, opening a small bistro will be a good step. If your service station and recharging point is located far out of town, the opening of dry cleaning and showers will be relevant.

If you want to create your new brand of service station in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, the specialists of the FINE Development Company: AI, Blockchain, IoT agency will help you right now! We have a lot of ideas for inspiration!