The intensity of passions or the struggle of outdoor and online advertising, order the development of an advertising campaign in the marketing agency FINE Development Company: AI, Blockchain, IoT: Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

The intensity of passions or the struggle of outdoor and online advertising, order the development of an advertising campaign in the marketing agency FINE Development Company: AI, Blockchain, IoT: Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The advertising industry has revenues in the billions and a very lucrative line of business. However, the expenses are colossal - $ 140 billion, which is almost a quarter of total media income.

The share of online advertising is increasing every day, this is due to the introduction of Internet coverage into our lives.

Statistics show that before buying a product or service, we study information on the Internet. After all, we must weigh all the advantages and disadvantages of gadgets, read reviews, evaluate the advantages. The principles of advertising on the Internet differ significantly from the usual television and radio stations.

Typical media advertising is passive and does not require the participation of the viewer. In the world wide web, everything is different: you have to perform a certain action. Click on the ad banner or follow the desired link.

Online advertising is the most powerful marketing tool today. It is imperative to declare yourself on the Internet and make yourself known to the audience, because this will attract traffic and, accordingly, increase profits.

 

The concept of "advertising on the Internet" encompasses a wide sense, it can include:

  • advertising banners;
  • YouTube videos;
  • search for key phrases;
  • dynamic reallocation.


The most popular types of advertising on the Internet

 

Banner advertising. Beautiful attractive images that invite the audience to make a purchase right now on the partners' website. This type of advertising was very popular not so long ago. Profit is calculated from the number of ad impressions and the time it was broadcast. Such advertising is designed to work together with contextual advertising.

Contextual advertising is placed in popular search engines in the form of blocks of text with pictures. The blocks of such ads are interactive and can change, it all depends on the search queries that the user sends. PPC advertising boosts sales as the search for new customers speeds up and the number of visitors to your site increases.

An example of the action of contextual advertising: you went to the site and saw a banner with a profitable offer to buy a smartphone with a big discount, clicked on it. Subsequently, you got distracted and switched to something else, and forgot about the site and the banner. After a while, you enter the query "buy a new smartphone" in the search engine. And the smart system, of course, will offer you the same smartphone that you have been looking for earlier, and not just any one. Both you, who quickly find the right thing in the search, and the seller remain in the profit, because his advertising works and makes a profit.

Intrusive (viral) advertising. I would like to note right away that it has nothing to do with malicious virus programs. Such advertising is called viral for the reason that it quickly eats into memory and causes a storm of emotions that will make you share this information with your subscribers on social networks.

 

Viral ads should have the following characteristics:

 

  • brightness;
  • uniqueness;
  • creative;
  • share of humor.

 

Viral advertising is spread using the following resources:

 

  • humorous pictures;
  • videos;
  • Word of mouth.

 

Features of outdoor advertising

 

Information that affects a wide range of audiences that is placed outside the premises is called outdoor advertising.

 

Distinctive features of outdoor advertising:

 

  • Posters that attract the attention of passers-by;
  • Favorable topographic placement of advertising posters;
  • Advertising signs should be bright, memorable, convey a semantic message to the consumer.

FINE agency Development Company: AI, Blockchain, IoT specialists will help you develop a marketing research of the market and its segments in Vinnitsa, Odessa or Kiev, contact today!