Order the development of a successful media strategy for promoting a company (business), order advertising services in the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine- on the e

Order the development of a successful media strategy for promoting a company (business), order advertising services in the branding and marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine- on the examples of leaders

 

FINE Vinnitsa marketing specialists know the secrets of development and the concept of a new brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. We will help you develop a brand promotion strategy. Contact us right now

 

Sales Business Model Case Study: Cisco

 

American multinational corporation Cisco sells modern high-quality network equipment. The company occupies a leading position among global brands, specializing in telecommunication technologies for many years. Around the world, Cisco employs about 75,000 professionals.

The incredible success of the company was achieved thanks to a successful promotion strategy - the certification system for specialists is carried out on a multi-level branched principle. Cisco professional certificates are of value throughout the world, they are designed not only to test the knowledge of the company's products, but also to the technological knowledge of network protocols.

Cisco's 2016 ad campaign was positive and argued that the world would be a better place with modern technology. One of the leaders of the GS&P agency claims that the level of your ambition is not important, and your problems cannot be solved. But the technology already exists to deal with this.

 

The company has captured a large segment of the media space:

 

The audacity and audacity of the BMV ad campaign

 

BMW is synonymous with quality, luxury and reliability. The company's developers answer the question about the reason for their popularity as follows: "We do not let our customers get bored." Not surprising, because among the BMW lineup there is a car for every taste, the luxury class is very diverse.

The company employs about 120 thousand employees. The brand is worth $ 30bn.

The BMW brand pays tremendous attention to creating a creative concept for an advertising campaign, because in this way marketers provoke car owners and rival firms. The brand's commercials are loaded with sexuality and a poignant call to action.

In 2016, the BMW concern celebrated its 100th anniversary. And the company released a jubilee commercial that focused on the company's history. The ad also encouraged the audience to travel more in comfortable cars.

 

Amazon Brand Mailing Rates

 

Amazon doesn't need to be presented to users. It is one of the pioneers of internet services selling consumer goods. This company has the largest turnover in its segment. The head office and headquarters of the company are located in the USA.

The company started its work in 1994. Amazon currently sells products in 34 categories. Branches of the company are open all over the world, outside the USA.

Amazon pays great attention to finding new creative concepts and modern solutions for the audience. More than $ 7 million is spent annually on development from the brand's fund.

Amazon has developed a customer mailing system that includes 9 emails:

 

  • greeting letter;
  • report;
  • delivery report;
  • upsell letter;
  • invitation for the client;
  • a letter of thanks;
  • black Friday;
  • overview letter;
  • viewing.