Top-rating of common problems of marketing research from the marketing agency FINE Development Company: AI, Blockchain, IoT. Order marketing research of the market in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
During marketing research, a specialist is inevitably faced with a list of problems. In order to overcome the difficulties, it is necessary to optimize the advertising campaign promotion strategy.
The need to determine the main goal
Despite the era of high technologies, modern marketing achievements, new business strategies, the problem remains the same: you need to determine the source of growth for your brand, product or service.
Marketing segmentation is the choice of an incorrect strategy that reduces the growth potential of a corporation and the lack of investment. Also, this phenomenon can be called "demand mapping".
- Is there a product that will suit everyone? The marketing concept explains to the audience how to find their market segment that will need exactly your product. To promote a new brand, it is important to find an empty niche and fill it. It is impossible to please everyone, this is a fact and this is the norm. You need to find your buyer.
- What market segments are potential for business development? Of all the possible options, you must choose the most profitable and cost-effective.
- Which market segment is easier to conquer than others? The segment you find may be ideal for a particular product or service, but it may be unreasonably expensive or fragmented.
- How to choose a potential audience to target with your promotion strategy? The developer needs to understand what are the drivers of audience buying power in order to choose the right tactics for promoting the business.
Role of marketing strategy, problems
Real-life business practice and scientific approaches often do not coincide. The role of marketing strategy in meeting the needs of the firm needs to be reassessed. Consumer demand, oddly enough, is the limiting factor for increasing corporate growth.
Modern research has recently shown that the lion's share of information is no longer controlled by marketing functions. The chief controller is an organizational asset within the IT team. Does this change the balance of power in the corporation, or has the opposite been proven?
Digital transformation of modern business
Marketers have a narrow understanding of social media promotion, BigData, and the transformation of marketing communications. The company's management is dealing with much more serious issues. In almost every market segment there are firms that are phasing out the production of goods and moving to information technology and services.
How is the appearance and surroundings of the companies that take their place on the market changing? The answer is that the entire corporate structure is changing, not just the outer shell for customers. Subsequently, such changes transform the entire workflow and the right to manufacture a ready-made solution.
If a businessman has no idea about the client, can this problem be solved with the help of new techniques? However, it is better to pay attention to unique information that leads to advantages over competitors.
Contact the branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, our experts will conduct a high-quality marketing research that will attract an audience to your business.
