Creating a loyalty program is a tool for attracting new customers. Order professional marketing services in the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Creating a loyalty program is a tool for attracting new customers. Order professional marketing services in the marketing agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Loyalty marketing is also called relationship marketing. These programs include a system of rewards that a company provides to its customers for making purchases.

Such systems of discounts stimulate consumer demand and, thus, sales increase, a person buys additional goods, even if he does not need them. Developing a promotion strategy using a loyalty program forms a positive image of the company in the eyes of the audience and loyalty to a particular brand.

Loyalty programs are far from being an innovation; they emerged back in the 1920s. Back in the 30s, the GreenStamps network of gas stations. Each client was given discount stamps that could be exchanged for gifts.

Loyalty programs gained immense popularity later, in the 80s. Then, loyalty programs began to appear not only in trade, but airlines also adopted such a reward system and made accumulative bonus systems for passengers.

 

Nowadays, loyalty systems are tightly integrated into all areas of activity:

  • banking system;
  • hotel business;
  • the sphere of recreation and entertainment;
  • the sphere of medical services and pharmaceuticals;
  • trading networks.

The well-known Turkish banking network GarantiBank has managed to increase the growth of card issuance after the introduction of a loyalty program. Credit card usage in Australian banks increased by 20% thanks to a flexible loyalty system.

 

Development of a high-quality loyalty program and implementation subtleties

 

At the initial stage, a list of goals is drawn up that the owner wants to achieve.

 

The program ensures the achievement of the following goals:

  • attracting new buyers;
  • maintaining the trust of an existing audience;
  • prevent competing firms from enticing your customers.

Typically, a company spends a lot more money on acquiring new customers than on retaining old ones.

The next step will be drawing up a portrait of a potential buyer and his basic needs. At this stage, developers need to understand which loyalty program is ideal for customers.

 

The creation of a promotion strategy involves the correct placement of accents in the discount system:

 

  • special attitude towards clients;
  • services that are available only to program members;
  • special pricing policy.

 

At first, the loyalty system is implemented only in individual links of the company. Well-known online stores are launching a pilot version of the loyalty program in test mode. This serves as a trial period, during which the necessary information is collected about the effect of the program implementation. The system is launched in full only after marketers conduct a comprehensive study and are able to make sure that the trial period has passed successfully.

Shops that sell consumer goods and grocery chains, after conducting market research, began to use bonus systems. The bonus system gives a much more positive effect than discount cards.

 

There are 2 options for the bonus system:

  • the buyer receives a bonus after making a purchase for a certain amount;
  • when buying a certain number of products, the visitor wins the opportunity to receive another product as a gift.

Contact FINE branding agency Development Company: AI, Blockchain, IoT right now, our specialists will develop a loyalty program for your brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.