Victory in the political arena, development of branding for a political party, order branding and creation of an organization's brand in the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Victory in the political arena, development of branding for a political party, order branding and creation of an organization's brand in the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The branding of political parties has a strong influence on public opinion and on a person's perception of political forces in general. The brand is perceived by the human subconscious and intangible, so it goes beyond the product.

 

Political branding is aimed at creating a certain image in the eyes of the public, as well as developing impressions and direct associations with respect to a politician and his party.

 

The brand of a political party is part of the competition in the arena of power. A potential voter is subjected to a thorough and detailed study, all factors that surround him and affect his life are taken into account.

 

How does the branding of a political organization affect Ukrainian voters?


During the political campaign in 2004, visual logos and images were used in the corporate colors. This has developed among the population a clear association with certain political views and parties.

All subsequent elections in Ukraine were also associated with a similar emotional coloring. 2010 will be remembered for the elections, during which billboards with portraits of politicians with honest eyes and slogans were developed:

  • "Vona pratsyuє";
  • "Ukraine is a chain".

Such posters helped to bring Yulia Tymoshenko to a leading position.

An example of a negative experience is the team of Arseniy Yatsenyuk. His political campaign turned against him and played a cruel joke. The Front Zmin party was accused of plagiarism, because the campaign was very reminiscent of the election program of the US President.

The fact that the portrait of the party leader was depicted against the background of militaristic symbols also caused a public outcry. The population was not sufficiently prepared for such radical and abrupt changes, and the party did not inspire much confidence in voters.

The rich orange color of Viktor Yushchenko's party has become a symbol of the 2004 revolution. And in 2010, Viktor Yanukovych took over as president, this was preceded by high-quality branding and a well-thought-out image. The color scheme of the game is extremely laconic, no catchy colors, the slogans are also full of simplicity:

 

  • Ukraine for people;
  • Your opinion is important.

The new president won a blood-red background, good looks and an unblemished reputation.

 

Branding of political forces in the USA

 

In such a huge country like the United States, it is very difficult to develop branding for a separate political force, because one wrong move and you will not get the required percentage of votes.

 

A politician must take into account the conditions under which his brand is created, how he will lure and seduce the audience. Modern presidential candidates cannot understand how, back in 1952, Dwight Eisenhower called on not just anyone to write a song for his presidential campaign, but Irving Berlin himself, the legendary composer. And illustrations for the advertising campaign were developed by WaltDisney studio.

 

Branding experts note that elements such as logos are highly effective. For the first time such a move was used by Barack Obama in 2008. Barack Obama's emblem has made a powerful call to action, so it's no surprise that current Ukrainian candidates are focusing on campaign logos.

 

Specialists of the FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding studio will help you develop a logo and a brand book for your new political force right now!