Development of a marketing research of the Ukrainian milk powder market, order a marketing research in the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of a marketing research of the Ukrainian milk powder market, order a marketing research in the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Powdered milk is produced by drying pasteurized milk. This product is divided according to the percentage of fat content: whole milk powder and skimmed milk.

The shelf life of skim milk is much longer than that of whole milk, because fats can turn rancid. Typically, skim milk is used in baking pastry and bread. Powdered milk is used as a substitute in coffee machines.

 

Currently, there are only three methods for producing milk powder:

 

  • spray method;
  • conveyor method;
  • using a vacuum.

But the most profitable way is the first one - spray. Energy costs are minimized and the highest quality products are obtained.

 

Packaging standards and specifications

 

Product packaging is a barrier that protects milk powder from excess moisture and contact with air. As a rule, milk is initially packed in a sealed plastic bag, and on the outside it should be a metal can or a multilayer bag with an insert. The packaging must certainly be combined, because it is thanks to this that the product is reliably protected from exposure to sunlight.

 

Less reliable packaging includes food grade plastic containers. Despite the fact that they are comfortable and roomy, they are not airtight. Also, to extend the shelf life, manufacturers use inert gases if the packaging is not vacuum.

 

Milk powder packaging labeling

 

The manufacturer does not use anything new in the labeling:

 

  • date of manufacture of products;
  • shelf life;
  • weight;
  • product quality certificates;
  • nutritional and energy value per 100 grams of product.

 

Producers seem to be competing for who has a higher shelf life of milk powder. Abroad, the maximum shelf life has reached 3 years. In the Republic of Belarus, dairy factories produce milk with a shelf life of 24 months.

Domestic packaging manufacturers:

 

  • "Ukrplastic" - manufacturer of packaging for all types of dairy products;
  • The Aventin company is a manufacturer of flexible packaging for dairy products. This includes film and plastic containers for packaging products;
  • The Ukrainian company "Itak" is the leader in the production of polymer packaging in our country.

 

Trends in milk powder packaging design in 2019

 

On an industrial scale, milk powder is usually packed in large bags or bags of 25-30 kg. Such bags are reliably sealed and have a multilayer structure, always with an insert.

 

Retail sale of powdered milk is carried out in small packages with a maximum capacity of up to 1 kg. To create a packaging design for milk powder, the manufacturer listens to the needs of the audience who uses his products. One of the main uses of milk powder is baking, so you can often see similar motives in packaging design.

 

Another popular design motif is dairy products. Such a design favorably emphasizes the naturalness of the product and conveys it to the consumer. On the labels, you can see all sorts of variations of milk splashes, cows grazing in the meadow, etc.

 

The shades are used as simple as possible, light - blue, white, yellow. A woman dressed in a traditional costume or a cow can act as a corporate character.

 

You can now contact the designers of the FINE studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine to develop new packaging for your milk powder in Vinnitsa, Odessa and Kiev.