Leaders of advertising budgets in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine to create an advertising company, marketing agency FINE Development Company: AI, Blockchain, IoT

Leaders of advertising budgets in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine to create an advertising company, marketing agency FINE Development Company: AI, Blockchain, IoT

 

In Ukraine, in recent years, a certain advertising coalition has formed, which on a quarterly basis records an increase in the budgets of advertising campaigns by an average of 30%, and this, in turn, has greatly pleased the branding and marketing specialists.

It's not a secret for anyone who is increasing the amount of advertising - these are well-known companies for the production of alcoholic beverages, as well as the pharmaceutical, food industry and road transport. As a result, the price of radio station services rises.

One second of advertising on Ukrainian television costs $ 400 - a colossal amount for novice businessmen. But a solution has been found - commercials on the Internet received an even greater response than on TV channels. Despite the fact that the coverage in Ukraine leaves much to be desired and has not yet reached 100%.

 

Advertising campaign for pharmaceutical brands

 

Following the wine and vodka and pharmaceutical companies are the entertainment and cosmetics industries. We do not even think, watching commercials every day, that the lion's share of the airtime of our favorite talk show or film is occupied by advertising of medical drugs. Percentage of advertising for pharmaceutical companies:

 

  • Foreign companies - 53%;
  • Ukrainian - 47%.

Banned beer: two-year foam embargo in Ukraine

The following domestic beer giants were banned:

  • Obolon;
  • Lviv;
  • Slavutich.

Direct beer advertising had to be replaced, and the focus was shifted to sponsorship projects. The developers of the advertising campaign for Lviv beer quickly found a way out: they launched an advertising campaign for the first private brewery. However, the purchase of video advertising has significantly decreased in the past years, and in the current one there is a positive trend - about 20% growth in advertising on TV.

The exact advertising budget is a trade secret of any company. The ban played a cruel joke - tax payments to the country's budget have significantly decreased.

 

Advertising on radio stations and in print media

 

Over the past year, a list of the largest advertising campaigns has been formed. The following firms became their sponsors:

 

  • NaturProduct - supplier of cosmetics and medicines;
  • "Golden Age" - a jewelry company;
  • Royal Taste is a food supplier.

 

The cost of an advertising campaign for politicians in Ukraine

 

It is a well-known fact that the financing of pre-election advertising campaigns is a very shady business, only the customer himself knows the exact amount spent on his advertising and the history of their origin. Let's remember the election campaign back in 2015: about $ 80 million was spent.

The activists who carried out this investigation were able to calculate the cost of not only direct, but also hidden advertising, as well as the funds used to bribe the audience.

For advertising on television, the powers that be, represented by politicians, spent more than 5 million dollars, this includes the cost of outdoor advertising, billboards, shop windows throughout Ukraine.

The distribution of the notorious buckwheat and the imaginary good deeds of politicians have long ceased to be in trend. Although new participants in the race continue to use them: repair of park areas, playgrounds and facades of houses. And the cost of the work performed will never be known to the general mass of the audience.

FINE branding studio advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists will help you develop an advertising campaign for your business as soon as possible, contact us right now.