The subtleties of choosing a potential audience for your new brand from specialists of the digital marketing and branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

The subtleties of choosing a potential audience for your new brand from specialists of the digital marketing and branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In order to know exactly all the wishes and requests of the audience, it is necessary to conduct an analysis and marketing research. Of course, time is money, but you can't let everything go by itself.

Everything requires a rational approach and analytical thinking to increase the chance of a big jackpot for the company.

 

General characteristics of the potential audience

 

At the initial stage, it is necessary to determine what is the nature of the audience dynamics - whether it is growing or decreasing. This is the only way to understand the real size of the market and capacity, as well as to approximately calculate the possible level of sales. And thus, calculate the approximate profit and what the company expects in the future.

The target audience is conventionally divided into two camps: primary and secondary. The primary consumer includes the main consumer, he is given priority. In the future, the new brand will focus on the primary audience. The second group only indirectly participates in the purchase of goods; the businessman does not take it as a priority for communication.

Consider an example - baby food and two target audience camps. Mom - as a buyer and a baby - as a consumer. The child initiates a purchase, although he does not buy the product. And the parent makes a purchase, but does not consume the food itself. As with all the rules, there are also exceptions here - a part of the adult audience that also consumes baby food, but this is only a small segment.

The audience can be both broad and narrow. In a large audience, it is difficult to define any framework, the concept itself is vague. The main benchmark of companies is precisely the wide part of the audience, which is limited by financial condition, age, etc. A wide audience is divided into subgroups, focusing on which a certain product, service, advertising campaign and other nuances of the promotion strategy are already being created.

Any person who can buy your product is a part of the target audience. The regular clientele is called the core audience.

 

Ideal image of a potential audience:

 

  • consumers who are already making a profit;
  • new growth targets - potential customers;
  • a list of desires that the product satisfies.

 

What will identify the characteristics of the target audience:

 

  • realistically assess whether there is a demand for the product;
  • modify products in order to better satisfy the wishes of the consumer;
  • create an advertising campaign.

 

When drawing up a portrait of a potential audience, it is important to describe an understandable and simple representative. It is necessary to designate two points:

 

  • short description;
  • extensive characteristic.

 

There is no universal image of a typical audience member. There are several specific characteristics that will speed up your search for your prospect.

First you need to give answers to the questions:

 

  • Is the offer unique?
  • Are your products better than competing companies?
  • Which client do you intend to present your product to?

Qualitative market research can be conducted, which involves conducting surveys and interviews. Based on the results of the survey, a businessman will clearly distinguish between existing clients and those who are preparing to become them. E-mail surveys, forums or blogs are very effective.

FINE branding studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine knows how to identify potential audience - a creative team of marketing professionals will conduct research right now and point out the peculiarities of positioning

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