Market overview of eco-products in Ukraine. New trend of eco products Ukraine 2020. The right combination of branding, packaging and label design, and marketing Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
To obtain a sticker, you must undergo an examination, after which you will be awarded a certificate. To obtain this certificate, the product must contain at least 95% organic raw materials, and for its production, use exclusively organic fertilizers.
Organic matter has both positive and negative properties. The advantages include: the absence of preservatives, artificial colors, antibiotics, chemical constituents in the fertilizer. By cons - such production takes a long time, which affects the amount of products produced.
Pros and cons of eco-friendly products.
Despite the negative aspects, eco-products are a huge success. Some manufacturers believe that modern production methods severely degrade the quality of products, compared to natural and healthy eco-products. Other companies use eco-marketing without the involvement of organic technology in their production. We can see this in:
- labels on packages or in an advertising video;
- special marks on packages;
- distinctive features;
- packaging materials.
Legislative framework for organic goods and their production
There are 4 types of goods with prefixes on the Ukrainian market: “bio”, “organic”, “nature” and “eco”. These marks are awarded to manufacturers by a special body after certification. Most of the goods in Ukraine comply with EU standards and certificates, for the possibility of selling products in Europe.
The law restricts the use of such markings on products that have not been certified. Unfortunately, there is no clear prohibition in the law, which is used by unscrupulous manufacturers.
How to identify an organic product that has passed EU certification?
Ukraine adopted a law on the national mark for organic products at the end of 2015. Unfortunately, it never came out. The reason was some by-laws and acts regulating its use. Another reason is its obscurity in the market, while the European insignia has long been popular. Based on this, the companies had to use the European mark on their products.
Ukrainian manufacturers of eco-products
Many companies use eco-boxes in marketing and promotion. For example, one manufacturer added the prefix "eco" to the packaging of its products. On the official website of this company there is no information about the certificate and its passage, which, according to the law, is a violation.
Customer audience of eco-products
Organic products are just above the mid-range segment. These products are preferred by high-income customers living in populous cities. The average consumer age is over 35 years. For these consumers, packaging also plays a role.
Eco-packaging, eco-materials and its design
Producers of quality products that do not use organic fertilizers use an “eco” image through packaging and design. This choice of direction and design was called "eco-style". Its distinctive features:
- natural and environmentally friendly materials;
- biodegradable packaging;
- color scheme with the advantage of green, white, brown;
- drawing on the package with colored pencils or watercolors.
- hand lettering.
Organic products in Ukraine have just begun to develop. In European countries, it has reached its climax and accounts for 10% of all food products on store shelves. You can find eco-products in any hypermarkets in the city and specialized stores.
If you are planning to open a business in the eco-sphere, we recommend that you immediately contact the FINE Vinnitsa agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine to develop a selling design for eco-packaging in Ukraine.
