Naming for your new confectionery anywhere in Ukraine: Kyiv, Lviv, Odessa, Dnipro, Vinnitsa from the professionals of the FINE Ukraine branding agency Development Company: AI, Blockchain, IoT

Naming for your new confectionery anywhere in Ukraine: Kyiv, Lviv, Odessa, Dnipro, Vinnitsa from the professionals of the FINE Ukraine branding agency Development Company: AI, Blockchain, IoT

 

Quality products and customer service are 50% of the work to be done. Before opening a confectionery, you need to think about the further positions of your brand on the market, about creating your own style and name.

A study of the ranking of the best candy stores around the world revealed a common feature: almost all names are divided into 6 groups.

Owner's name. The name of the owner or head chef will help you in developing the name of your pastry shop. The name may not refer to real people. The corporate identity combined with an elegant name can transport clients to different eras of celebrities of the past.

Branded products. Cookies, sweets, muffins, croissants, chocolate are words that evoke positive emotions. This is what the marketers of "sweet" establishments are guided by. Your product may be special that cannot be bought from your competitors, and if its name is simple, catchy and memorable, you are guaranteed success!

 

Varieties of the name "bakery and confectionery"

 

The first impression of such a name is quite familiar to those around. We can say simple. A company will not go to such an institution for drinking a bottle of cool wine or for a full dinner. This means that the likelihood that the client will be a consumer will greatly increase.

 

Location

 

Development of the name of the confectionery for the future expansion of the commercial network An example of a geographical name will be a Ukrainian confectionery from Lvov - "Lviv Chocolate Workshop". Naming professionals do not recommend using more than two words or a long word in a title. This example is an exception.

This long name is a distinctive feature of the company:

 

  • Lvovskaya - conveys the originality of the city to this institution, starting with the corporate identity and ending with the service personnel;
  • Workshop - here you can not only enjoy the delicacies, but also learn how to make them;
  • Chocolates are branded products that make up almost the entire assortment.

 

Main component in products

 

One of the oldest bakery in the Danish capital used its main ingredient - ice in the name. It is used to make soft drinks that are served alongside their famous pies.

There are examples when the owners call their establishments unusual names. The coffee chain was named after the owner's grandmother's superpowers, who knew how to appear at a certain time, in a certain place. In the future, the owner decided to change such a bulky name to an abbreviation.

Incorrect steps in naming:

 

  • Standard names. "Sweet", "Treats", "Sweets" - the first thing that comes to mind. Such names are familiar and obvious to the audience of clients, but they are not able to create high competition in the market;
  • Inconsistency with corporate identity. Suppose you saw a sign with a very pretentious name, and fresh baked goods in the window, and when you go inside, you find on the floor still Soviet linoleum and an assortment of student canteen;
  • Excessive bias towards foreign countries. Coffee and croissants evoke associations with France, but only if they are available to your audience of customers;
  • Family brand. Not all surnames are suitable for the name of a pastry shop and evoke associations with sweets. Be careful deciding to leave your name on the sign.

 

A team of talented advertisers from the FINE Vinnitsa studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine brand will help you bring to life the most daring ideas for the name of a new confectionery.