7 key motives influencing the price when creating a new brand concept. Order the development of the brand platform FINE digital Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

7 key motives influencing the price when creating a new brand concept. Order the development of the brand platform FINE digital Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

In case you've created a business for a market with low competitiveness, then you shouldn't invest in every popular marketing strategy. You only need to choose the one that suits you. Next, we will tell you about 7 points that affect the price when creating a trademark or creating a brand in Ukraine.

 

Research on open information

 

Study of available information, economic publications - the beginning of the development of a brand. After collecting and analyzing information, market research and customer audience support is carried out. This body of data will show you your competitors in the marketplace, their successes and mistakes, and their chosen strategies. Designers will use this information to create the brand's appearance, and marketers will think over advertising and promotion strategy for the first time.

 

Distinctive features of the brand

 

To create the uniqueness of your brand, our agents will conduct research with a potential audience of clients. They find out their preferences and interests, the language in which she communicates and will transfer the obtained data to the analytical department. This is how we find out the needs of potential customers, the name that will attract them, and create a unique and relevant selling proposition.

 

Development of a logo and a unique style

 

The face of any brand is its logo, by which everyone will recognize it. Many products are illegible from a short distance when they are next to each other. The logo will let customers know which product you are offering.

The created unique brand style will tell about your company. It symbolizes the purpose of the brand, gives shape to the packaging, color or smell. Brand style is the identification of your products in the market among competitors. The corporate identity is formed from:

 

  • Colors. The presence of at least 2 colors;
  • Drawing on the background. No background is allowed;
  • Distinctive features on transport campaigns, advertising banners, business cards;
  • Unique elements used in special promotions or offers.

 

Design font

 

A well-chosen font to match your style dramatically improves the visual look and goals of your brand. Almost all firms enter the market with customized fonts. For newcomers to the market, it is advisable to invest in strategy and professionals, rather than creating custom fonts.

 

Brand name development

 

Before you showcase your product, you first need to name it. By naming a product with the same name, you describe the product itself, but do not align it with your brand in any way. This requires developing a unique name that customers will remember.

An interesting story brings the idea of ​​a brand into the client's daily life, creates associations. This is how we create relationships with potential customers. Developing a brand legend is a distinctive feature among competitors. At this point, the legend is selling, not the company.

 

Advertising campaign - placing your brand on marketplaces targeted to your target audience. An advertising campaign with a small budget is carried out in seasonal outlets, competitors' sites or in search of new sales markets. When advertising is required by a popular brand, PR people promote it in the mass media.

FINE agency Development Company: AI, Blockchain, IoT, will not only help create a new brand, but will also bring it to the market throughout Ukraine, including in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa.