Online sales are growing at a tremendous rate. Traditional stores retain their lead, still occupying the lion's share of the market. But retailers are left behind and are relentlessly losing ground.
Among the world's retailers, very few have their own official application, less than 20%. This is a big mistake as mobile internet gets more and more coverage.
Those retailers who ignore online commerce for now face great difficulties and problems. Indeed, according to statistics, the overwhelming majority of businessmen see a tremendous increase in profits from sales on the Internet.
The ideal option is the presence of both an online store and a classic showcase - this is the opinion of most business owners. The clearest example is Amazon, the world leader in online sales. The first offline Amazon store was a bookstore, which started sales from the window. The developers did not stop there and later opened a supermarket that did not have cash registers. Do not forget that it is still important for the audience to touch the product with their own hands and see with their eyes in reality.
Ukrainian retail leaders lag slightly behind their colleagues from abroad. Online sales are growing, but so far they do not exceed 10%. Most often, it is easier for a consumer to order an oversized product online than to go to a hypermarket.
The American retail chain Giant founded its own culinary school and made it its own feature. An unusual bonus is the presence of a full-time nutritionist, whose consultation cost is $ 20. Visitors will be pleasantly surprised to know that this amount will be returned to them in the form of a gift voucher for purchases at Giant.
The trading floor in Giant is equipped with special modern equipment, on which the client scans the product and the system issues a number of cooking recipes. The visitor can print the information received or send it to his mailbox.
Trade network Trader Joe’s (USA) produces environmentally friendly organic products. This company belongs to the well-known corporation ALDI. The concept of the Trader Joe’s brand is small cozy shops near your home. The area of the shops is very small, and all the products are healthy and safe, the price pleasantly surprises the visitors. The profit of such a network is about $ 2 million per month.
The interior design and window dressing help to achieve colossal success. The artist is responsible for the decor of the premises, posters, leaflets and price tags. The uniform of the employees is specially designed to match the interior.
Why visit this particular retailer? Because the developers put their soul into and give customers positive emotions from the purchase.
The speed of delivery and its quality are extremely important to the consumer. Amazon has been the undisputed leader for many years. Amazon Prime offers free shipping within America as soon as possible - no more than two days.
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