Vapor liquids: creating a new brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. Development Company: AI, Blockchain, IoT

Vapor liquids: creating a new brand in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine. Development Company: AI, Blockchain, IoT

 

In recent years, vaping has reached a peak in popularity, the profit is colossal figures - $ 5 billion. And market research shows that by the end of 2019, profits will rise to $ 20 billion.

In the United States, vaping is allowed only for adults, in our country, schoolchildren are not preventively served in vape shops. The law prohibits the sale of vaping fluids to persons under the age of majority.

Initially, it may seem that the primary vaping kit is inexpensive - about $ 30. But the process is delaying, and in the future, considerable sums will be required to purchase additional devices and liquids.

Steam rooms can be divided into categories:

 

  • bathers quitting smoking classic cigarettes;
  • vapers of nicotine liquids;
  • Those who soar for pleasure.

Nicotine-free vapes are chosen by that part of the audience who is simply a fan of vaping. If you are trying to quit classic cigarettes, use nicotine flavored liquids.

 

Creating a strategy for a new brand of vaping fluids

 

Vaping devices are:

 

  • electronic cigar - similar in appearance to the classic;
  • vapes powered by rechargeable batteries;
  • mechanical mod - for experienced bathers.

Vape is filled with liquid, the so-called liquid in youth circles, and also filled with juice. The quality of the vaping process directly depends on the ratio of the composition of the liquid. Businessmen are looking for ways to implement unique selling propositions, because the usual ratios do not suit most users.

What does ratio mean? The label states propylene glycol and glycerin (PG / VG). Domestic manufacturers have a ratio of 50 to 50, unlike the American brand of vaping liquids, here the ratio is 30 to 70. In addition to these substances, no others are indicated on the label, because the flavors are dissolved in propylene glycol.

If the composition contains nicotine, then the strength is also assessed.

 

Slurries are of the following types in terms of aroma and taste:

 

  • pastries, desserts;
  • spices;
  • tobacco;
  • flowers;
  • food aromas;
  • unflavored.

All factory liquids are certified and manufacturers are registered. What is kneaded independently by the artisanal method is a fake. Novice vapers often buy factory liquids, and experienced vapers do self-mixing. The store shelves have all the necessary ingredients for making your own slurry.

 

Why are bathers gradually switching to homemade liquids? There are several reasons:

 

  • factory liquids become boring, their smells are boring;
  • constant search for "their" scent;
  • saving money.

You need to understand that the current factory vape slurries in the past were mixed on their own, but in the process they underwent branding, the manufacturer developed a label design and presented it to the audience.

Branding in the vaping market is only gaining momentum in development. The demand for vaping devices and liquids is growing rapidly. The greatest profit is brought by liquid and constituent components for slurry mixes.

Branding development consists of:

 

  • research of potential audience;
  • new brand promotion strategy;
  • introduction of a unique selling proposition to the market.

Order right now the development of a successful strategy for promoting your brand of vaping liquids in Kiev and throughout Ukraine from the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.