Creation of a brand of backpacks from the digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukrainefollowing the example of the company GUD

Creation of a brand of backpacks from the digital agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukrainefollowing the example of the company GUD

 

Brand promotion and implementation is now the most important and necessary item for newly minted businessmen. Easily find your audience of customers and redirect them to your site. It's ideal to have your own website and social media community.

It is practical to start with an online store for small retailers.

What do you need to know to build a successful brand? We will provide answers to 4 basic questions:

 

  • The audience of customers using your product. Focus on customers, not sales. Everyone knows the expression "let's do it as we do". A close relationship with a customer audience will ensure high sales in the future. To develop the design of the backpacks, the brand owner relies on the wishes and recommendations of his audience of customers.
  • Business to Business - working with customers. The GUD brand provides customers with its products with a corporate logo and color. One company ordered branded backpacks with an embroidered company label as gifts to its employees for the new year.
  • Mutual understanding with clients. Distinctive features are the basis on which your brand is built. For example, the GUD Bags brand positions itself as a product for active, creative and intelligent individuals with clear goals in life.

 

How do other brands make backpacks?

 

Analysis of competitors in your market niche, the first things to do:

 

  • analyze brands of competitors, variety of products, quality of materials, customer audience;
  • study the pricing policy of competitors;
  • develop interaction with clients, their social circle and location;
  • research the sales market - the number of sales, the place of sales and the service sector.

 

How to make backpacks?

 

  1. Personal brand creation. With a small budget at your disposal, it is most advisable to produce small batches of products. As a result, we will be able to look at the reaction and customer feedback. It must be remembered that it is almost impossible to be successful at the start.
  2. The quality level is the face of the brand. Creating quality products will strengthen your market position and enable you to confidently compete with powerful popular brands. Mutual understanding between technologists and designers will help ensure product quality. Finding qualified employees can hit your budget.
  3. Appearance design. Making your backpack look attractive is half the battle. Beautiful packaging will leave a pleasant shopping experience. GUD Bugs customers purchase products in unique boxes.
  4. Brand logo creation. People who use backpacks very often in everyday life, tourism or for other purposes pay special attention to functionality and comfort. The logo is no exception - it must be memorable and trendy.
 

What to do to promote your brand?

 

It's time for the hardest part. There are many ways to promote. We will highlight the most effective places to sell your products:

 

  • Popular social networks;
  • Marketplaces in your city;
  • Online stores;
  • Participation in city events and fairs.

 

Product presentation

 

Active participation in local events will create additional advertising and an opportunity for you to promote your brand and expand your customer audience. It will allow you to make useful acquaintances, attract an investor or large orders. It will not be superfluous to cooperate with the media, which will spread your advertising. Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine