Provocation in advertising from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding agency: explosion of sales without pangs of conscience

Provocation in advertising from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding agency: explosion of sales without pangs of conscience

 

An experienced marketer knows that potential customers respond well to high-profile events, especially positive ones that don't hurt. Advertising agencies must keep their heads down the wind and react to all changes in society.

The main mission of advertising is customer feedback. Regardless of where the advertisement is placed, it is perceived differently by children and adults. The adult brain filters data, so the person cuts out inappropriate information, for example, elements of violence.

The child does not always realize that advertising often carries a shocking motive. The immature brain absorbs information that will further influence the formation of personality.

News feeds that have momentary popularity are caustically used in advertising. The reason for this is finance. The strategy of promoting a new brand is a process planned 2-3 years in advance and carefully thought out.

For the speed of publication of the video, you need to pay double the amount. For example, the exchange rate changes daily, and advertisers have only one day to react. During the day, banks publish advertisements about issuing loans at the same rate. In a matter of hours, you need to develop a script, direct a video, select actors, choose a location. At the same time, marketers must clearly adhere to the brand strategy.

 

Provocative advertising in Ukraine and abroad

 

In our country there is a special committee that deals with advertising, fines too frank and bold advertisers. The amount of fines is significant: 10% of the entire advertising campaign. However, along the Okruzhnoye Highway, you can see a huge number of billboards with naked girls. This suggests that the people like it.

In European countries, the consumer protests and may even boycott a product whose advertising violates its cultural traditions. This gives an effect more abruptly than any penalties.

In North American countries, the advertising market is overflowing with black PR. After a lot of litigation, PETA has become world famous for its provocative advertisements with the concept of comparing body parts of animals to humans. The poster depicts a woman, to which the advertisers received a wave of anger from Canadian activists and were accused of sexism.

 

Qualitative examples of provocative advertising:

 

  • From the KENZO ads, you can see that a lot of effort has gone into. A girl in a beautiful green dress seeks to find freedom, finding it in dance.
  • Kotex feminine hygiene products used the slogan "pamper your kitty".
  • Benetton features spiritual leaders of different faiths kissing, with the slogan "Stop the Hatred".

It should be noted that the developers of the Yakitoria sushi restaurant brand are notable provocateurs on the domestic market. The owners attract visitors with slogans like "take it in your mouth" or "Swallow without looking."

If your advertisement appears in the news feed, as an example with a note that this is not necessary, do not worry. This will only positively affect the increase in sales, you will see growth.

The most extensive field of activity is the Internet. A young audience accepts even the most daring decisions of advertisers very well. But if you are over 50 years old and have a solid experience behind you, then you are unlikely to buy a vacuum cleaner after hearing the slogan "I suck for a penny."

Contact our FINE advertising Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists right now to develop an original provocative video in Kiev, Odessa or Vinnitsa.