The corporate identity of your product from the digital design studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - the impact on the increase in value

The corporate identity of your product from the digital design studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - the impact on the increase in value

 

The corporate identity of your company is the most important component of branding. A brand does not only consist of an identity that serves as an identification mark for your products. A brand is the quintessence of emotions, impressions and brand trust.

High-quality branding allows you to develop a selling corporate identity, and this justifies the increase in the cost of products. A domestic consumer is ready to pay more for a recognizable product.

Corporate identity is an important element that simplifies the purchase of a product or service. The style evokes positive emotions and pleasant associations with products, forms a beautiful brand image among the audience.

 

Why you need to create a corporate identity

 

In Kiev, Odessa or Vinnitsa, the corporate identity of any average company is developed according to the algorithm:

 

  • a full-time it specialist creates an official website;
  • designers develop a business card for the company;
  • the company's management will work on the logo.

It is important that the style is uniform, otherwise sales will not go up.

The functions that the corporate identity of your business performs:

 

  • stimulating consumer demand through an interesting design solution;
  • assistance in building the right reference point for the buyer on the spacious information field of competing brands;
  • creating an aura of firm solidity and product quality assurance;
  • maintaining a long-term audience interest in the brand;
  • assistance when products or services enter a new market;
  • increasing the effectiveness of the advertising campaign.

 

The influence of corporate identity on the audience

 

It's not a secret for anyone that the buyer trusts more the company that has its own unique corporate identity. And despite the fact that the cost of the product is higher than that of competitors, the audience does not fade away the desire to make purchases from you.

The more the owner invests in branding and the development of a positive perception of the company, the less he will spend in the future on introducing a product or service to the market.

 

Does the company's image depend on the corporate identity?

 

Today the market is overflowing with a variety of goods and services. But along with the product, the firm also sells credibility. Trust in the company, attractive appearance of products, formation of your own corporate identity is the most effective engine for increasing sales.

 

Corporate identity in the service sector

 

Beauty salons, barbershops and simple hairdressing salons are distinguished by their corporate style. They are united by the fact that in all these establishments clients are cut. However, the cost of services differs significantly, as well as the appearance and corporate identity.

We go to an ordinary city hairdressing salon if we need an urgent haircut, without an appointment, or to a certain trusted master as a regular client. The range of services in the beauty salon is expanding and the price is higher. The corporate identity is not always visible, but it is mainly present in the corporate form of the craftsmen and the colors of the room.

In a barbershop, the cost of services is much higher than in a beauty salon. But they clearly show the masculine style, because this is a club for men. Barbershop designers carefully select all the interior details, color palette, elements of barbers' uniforms. Attention is paid to even the smallest details: logo, stripes on clothes and towels.

FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is a team of professionals in the field of corporate identity and branding. We will help you create a unique brand style in Kiev, Odessa and all over Ukraine and develop it as soon as possible.