Coffee heart: development of a brand of a coffee shop in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the FINE studio Development Company: AI, Blockchain, IoT

 

In our country, coffee houses account for almost half of the entire coffee market, namely about 45%. For a novice businessman, opening a coffee shop is a profitable investment.

First, you need to research the market, and only after that you start purchasing equipment and choosing a suitable premises. Marketing research is carried out by specialists in order to understand the nature of the market and audience and know how to work with them in the future. This helps the businessman to reduce further rebranding costs in case the concept is not successful.

 

Coffee is a favorite drink in every country: building the powerful potential of a new coffee shop

 

It is worth noting that opening a small coffee shop costs a businessman 5 thousand dollars, and if a coffee shop is planned in a shopping center with 20-25 seats, then the cost rises to 15 thousand dollars.

By analyzing the mistakes, failures and misses of competing coffee houses, you can draw your own conclusions, which will help you build your own business.

 

Important aspects to look out for:

 

• assortment of competing coffee houses, its quality and suppliers of these products;
• pricing policy, price tag formula;
• brand concept of competing coffee houses;
• brand promotion on social networks, maintaining publics and official pages;
• ways to advertise the brand of competitors.

 

Marketers use the Needscope system, it allows conducting a thorough research of the audience, its psychological profile. This system determines the psychotype of the consumer and his psycho-emotional characteristics. That is, a businessman can, after such a study, understand what correct subtle emotions he can “push” the visitor.

The results of such a study:

 

• the psychological image of the visitor influencing the development of the branding of the new coffee shop;
• demographic picture of potential audience;
• psychological aspects of the average visitor to your coffee shop.

 

Franchising is a good idea for aspiring businessmen

 

If you are not sure that you can achieve success from scratch, then you can use franchising. A businessman can buy a ready-made workplace. In this case, the boss, barista, accountant, manager are one and the same person. The positive side of the coin is a guaranteed considerable income, the negative side is that there is still a top echelon above you, your boss. This is a self-employment franchise.

Also, a businessman will burn to buy a completely ready-made business - a management franchise. In this case, you do not work for anyone, you yourself manage personnel as a leader. The level of income directly depends on how successful the business, sales, and management are.

The rules of one of the most famous franchises "Shokoladnitsa":

 

• large guest area and bar;
• the coffee shop is located in a separate room, the area of which is very large;
• in the shopping center "Shokoladnitsa" also has a rather large scale - more than 150 square meters;
• the presence of small express coffee shops.

Unfortunately, a visitor will not come to you if the environment sets the right mood, even if the taste of coffee is the most unusual among competitors. Therefore, owners should pay due attention to brand positioning.

If you have not decided yet, then the specialists of the FINE studio Development Company: AI, Blockchain, IoT,  will help you develop a brand of a coffee shop in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now.