Design development of a new minimarket in Ukraine: retail branding from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Design development of a new minimarket in Ukraine: retail branding from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

 

There is no way to build large hypermarkets in the center of a metropolis, so mini-markets are replacing them. A small store can be opened in the central part of the city in a compact space.

The corporate identity helps the consumer to make a choice in favor of your store and make a purchase in it.

 

What is the purpose of developing the concept of a branded minimarket?

 

Branding connects the entire retail network into a single concept and creates a unique and memorable image. The consumer can recognize your chain of minimarkets in any country, wherever he travels, thanks to the recognizable design style. At an intuitive level, a subtle connection with a particular store will be developed, and the consumer will choose a market he is familiar with, and not an unknown one.

 

Features of your minimarket identity

 

At the first stage, a businessman must determine his target audience and pricing policy in accordance with it. It should be noted that in the markets in the city center, prices will be slightly higher, and the assortment is somewhat monotonous. The identity should be based on the European style, because the audience of the center of the metropolis is office workers.

The central figure in such a minimarket will be the showcase. It is on her that customers' attention is focused, she presents the entire store as a whole. In European countries, you can find open-type front showcases. In Ukraine, there are still markets with viewports, they are sealed with film depicting products.

It is better to use the first approach, because transparent showcases automatically inspire the visitor's trust in the brand. Designers should pay attention to the beautiful layout and display of products. This not only signals openness, but also allows you to remind the visitor of what he needs to buy.

Under the new rules, a businessman does not have the right to make a solid plastic sign. Lviv designers have long been practicing exquisite letter names. This trend has taken root in Kiev as well. Such signs multiply the brand value of the minimarket and do not spoil the facade of the building.

 

Developing a brand for a chain of minimarkets: corporate identity for a retail chain

 

Identity color is very important for creating the right audience mood. Ukrainian flagships of minimarket chains and their shades:

 

  • giant ATB - blue colors combined with white and red;
  • Billa net - a combination of yellow and red;
  • Buffet - red-yellow, Spar - red, white and green;
  • Auchan - red with white and green
  • Handicap and Novus network - green and light green shades.

 

From this list it can be seen that large companies use a similar color scheme.

But there are also original colors that no one took:

 

  • bright fuchsia color;
  • exquisite ultramarine - light blue;
  • delicate shades of pink, powder;

 

Such colors will allow you to stand out favorably against the background of competing networks and look original and unusual.

Order the creation of a corporate identity for your new retail network at the FINE agency in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.

 

Retail branding your new minimarket: staff uniforms

 

One of the carriers of the brand concept is the uniform of the minimarket employees. How it works:

 

  • the employee joins the team of the company;
  • orients the consumer: he sees who is serving him - a manager, a consultant or a cashier;
  • increases discipline.

It is important that a businessman does not skimp on the uniform of his employees, he carefully selects the fabric and takes measurements. The uniform should not create discomfort for the employee and should sit well.

Contact FINE web studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine right now to develop a design for a new retail chain of minimarkets.