Here's a twist: how to open a service station in Kiev and all over Ukraine from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Here's a twist: how to open a service station in Kiev and all over Ukraine from the agency FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

If you are looking to start your own technical services company for motorists, then this article is for you!

You should not invent something new - everything that you need is already known to everyone and is in the public domain. You should start with a marketing analysis of the market:

 

  • the number of motorists in your area;
  • solvency of potential customers;
  • the number of competitors in this category on the market;
  • attracting customers and unique offers from competitors;
  • business income in a given market niche.

 

Corporate identity of the STO brand

 

Color selection. When opening a service station, special attention should be paid to the sign. Bright colors and unique designs will not go unnoticed and will attract customers. It is important to choose the right combination of shades, a combination of shades of red, black, blue looks advantageous. To create a brand, contact the professionals of the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.

 

Development of a brand name for your workshop

 

From the name of your workshop, the audience of potential customers will be determined. Based on this, the following points should be considered:

 

  • The name of the STO should evoke associations, for example, with purity;
  • Compliance with the service sector;
  • Provide unique and quality services.

 

Development of the service station logo and interior design

 

The corporate identity of the service station logo in the car service market is not the most developed part of the brand. However, it can be used and made to be your brand strength. The client will definitely remember you and will return to you more than once.

A signboard, a courtyard, a work space design are the main components in brand presentation. Inside the room should be clean, spacious, and there should be enough light. Ideally, if the visitor is greeted by a sign with a large inscription and a well-distinguishable logo.

 

Quality and condition of working equipment

 

Customers often turn their attention to tools and equipment. Whatever your employees are specialists - manufacturability takes its toll.

The staff is the face of your company. The appearance, physical and moral condition of employees can tell a lot about the company as a whole. Providing staff with specialized uniforms and tools will directly reflect the quality of service delivery.

 

Distinctive features from competitors

 

Attracting the attention of customers is not enough. It is necessary for the client to contact you again. An example would be comfortable lounges or bistros where you can eat delicious food. A branded scent - the sale of a branded air freshener for a car - will help to leave an imprint in the memory.

Connecting with customers is a critical part of your business reputation. Collect reviews, attract potential customers with the help of mass media.

Create your representation in popular resources among Internet users. Keep an eye on the specialized communities, as there you can most of all meet potential customers among car enthusiasts.

Today, a modern person, before doing anything, often turns to the Internet for help or advice. To make your site popular enough, contact FINE agency! Our specialists will develop a website and make sure that it is the first for requests for "auto maintenance services" in search engines.