Creation of an advertising character from the branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - how to make a representative of your company

Creation of an advertising character from the branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - how to make a representative of your company

 

Animated characters are used in advertising for children's products. For the female audience, the image of a strong, attractive man is used.

Developing a unique character requires an original and thoughtful personality. Your activity will become easily recognizable, as the consumer will easily begin to associate your services or products with the brand mascot.

FINE's web designers know what the consumer needs and use that information to create a branded character for your business.

 

Character as a means of interacting with consumers

 

The corporate image of the character arouses interest, and a well-created image will increase your sales and attract even more customers. The corporate identity reflects your brand, helps customers know better about your products.

Professional developers of the FINE branding studio will advise you on any questions when creating your corporate character.

 

Features when creating a character

 

Before you start creating an image, you need to answer the following questions:

 

  • What emotions will your character evoke?
  • Does your character have a corporate identity and how best to use it?
  • What impression should it make on the audience?

 

After receiving answers to the questions, you will find out what the character will be like, as well as what semantic message it will carry to the audience.

When creating an image, its price is regulated, it all depends on the functions performed and its visualization. The most realistic way is an animal or a person. Another option would be to use any fictional characters, both previously created and your own.

For a character to be effective and unique, he must be easily recognizable, even when not fully visible or his silhouette.

 

Advertising characters in social networks and their effectiveness

 

Studies have shown how violently users reacted to ads using characters and celebrities and concluded that branded characters were more conducive to brand promotion. At the same time, celebrities coped with their task much worse.

 

TOP most popular images

 

Michelin character. The character bears the name Bibendum and is the face of the French tire manufacturer Michelin. The original image was not very attractive, but rather frightening. After some time, the character has undergone significant changes. The designers made its design cute and hilarious, as we can see for ourselves. The idea of ​​developing such an image was born long before its creation. The founders of this brand were inspired by a large pile of tires. They saw in their fantasies a funny character made of tires with small handles.

Pringles chips. The Pringles logo is modeled on the brand's creator, Julius Pringles. His mustache and hair on his head have become the hallmark of the image. From the moment of creation to our time, the corporate identity of the character has changed slightly. The main changes were made to the eyes, cheeks and head shape.

McDonnald's. The mascot of the fast food chain is recognized all over the world, it is the founder of the corporation himself - Ronald McDonald. But the logo lives in parallel with the character.

FINE branding agency will develop a corporate identity for the character, thanks to which your brand will become recognizable in Kiev, Odessa, Vinnitsa. His image will become the face of your business and product.