Retail branding in the Ukrainian banking system 2019 from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Retail branding in the Ukrainian banking system 2019 from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The winning design acts magically on the client. Designers nowadays know how to turn a boring bank office into a place you don't want to leave.

In the domestic banking market, you can still find the typical interior design of banks with pale walls, scratched sofas. Why is this happening? The problem lies not only in funding, but also in the fact that the developers do not know how to correctly present information.

 


Retail branding in the banking system: how to avoid mistakes?

 


Millennials are scrapping the current banks as not attractive for business promotion. Most millennials visit traditional bank branches less and less, as mobile applications for Internet banking are now very developed. The developers have a logical question, how to attract the audience?

The National Bank in any country is engaged in monetary operations of the entire state. The entire banking system is controlled by the national bank. Simply put, such a bank does not need to be promoted, because it contains a gold and foreign exchange reserve. The National Bank is already a brand. But the official site requires rebranding, its design needs to be updated.

 

Fast money transfers

 

Everyone knows that there are difficulties in transferring funds from card to card or from card to personal account. The amount is credited to the account within some time - several hours or even days. But every day this option is improving, more and more new payment systems appear.

 

Mobile banking in your smartphone

 

In the modern world, it is no longer necessary to carry a wallet with you, and you can also leave plastic cards at home, because everything you need is in your smartphone. You can pay for a product or service using the application in a limited number of countries around the world. Recently, Ukraine has also been on this list, all you need to do is download the AndroidPay application. This type of financial calculations is safer than a plastic card, because the data is securely encrypted. The market for mobile payments is growing every year, by 2020 it should reach 4 trillion dollars.

 

Online budgeting and own funds management

 

Any financial transaction can be performed online: checking account status, printing statements, opening and closing deposits. Recently, there is no longer a need for classic banks. Although earlier people managed their savings only with the help of the bank.

 

Electronic money that does not require traditional banks

 

Cryptocurrencies, bitcoins and other Internet currencies are built on data encryption to settle the cost of transferring funds and absolutely do not require the participation of a national bank.

Globally, the role of bank branches is rapidly receding into the background. Many banks are gradually losing their clientele, as the pace of development of innovative technologies is unlikely to decrease in the coming years.

In this regard, the owners of banks have no choice but to develop new strategies for promoting their business, as well as to keep abreast of all trends and expectations of the client audience.

The branding of a modern bank should not only consist of an attractive visual image. After all, the corporate identity of the bank affects whether the client will come back again and again to your branch and use your services. Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine