Development of a mobile bank promotion strategy from FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine - more than a thousand clients in just a month

In mid-autumn 2018, beta testing of a modern mobile bank called "Monobank" began. In just one month, 12,000 credit cards were issued to customers, and the next month, customers received loans totaling one hundred and fifty million hryvnia.

Mobile banking is rapidly developing in the Ukrainian market, with huge competition in the banking system.

Banking market research is the first step in a marketing strategy.

Last year's indicators show that if the cost of servicing in a bank branch is conventionally assumed to be 100%, the cost of services in the Internet bank will be only 4-5% of, and even less in a mobile bank - 1-2%. Based on this, we can conclude that mobile banking saves a huge amount.

Modern technologies allow the managers of the mobile bank to receive colossal benefits:

• non-stop access to customer services and online banking services. This helps the bank to make profits around the clock;
• extended functionality for selling additional services;
• lightweight analytics of the client market.

When a client contacts a bank branch, the manager recommends service via the Internet or using a smartphone. Large banks have developed accessible step-by-step instructions for using Internet banking. This concept allows you to bring more users to the Internet and, therefore, save more. Even elderly people make utility bills on the Internet, because they do not have to leave the room and stand in line for a long time.

Determining the place in the market and the audience of customers

The lion's share of online banking users in Ukraine are citizens of 25 to 45 years old. In the future, these services will capture users of all ages and income levels, as was the case in Europe and America.

FINE agency will develop a strategy to promote your business.

Development of bank branding and banking services in Ukraine

The sense of style plays an important role. It should be in line with current trends. In the field of banking services, attention should be paid to web design, to attract a youth audience, to develop a slogan, to pay attention to a promotion strategy, and a bank card design. Write concise and clear instructions. The bank must be able to calculate the credit limit without the client's appearance at the branch.

Features of promoting banking products

Every "newbie" in the business must occupy one of the segments in the domestic market. This means that it attracts a certain circle of clients and consumers. For example, through certain sources of information: Internet media, mass media, etc.

The monobank marketers settled on the World Wide Web. It's hard not to find videos or podcasts about this brand online. The emphasis is on promoting the bank and its services in the most popular social networks, online financial forums, blogs and groups.

In the modern world, the development of the banking sector requires productive methods. Designers and developers use creative names, review market research, and adhere to their own style. All this leads to the development and promotion of your business.

At FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine we will create a profitable strategy to promote your business.