Such a truly feminine product such as pads, like everyone else, has its own audience and customers, and therefore requires no less creative approach to packaging design.
Johnson & Johnson can be considered a typical representative of "Pink Thinking". The well-known brand of panty liners for women Carefree is sold in pink packaging. The shade of pink itself looks beautiful and feminine.
However, such a semantic message is stereotypical and is not at all quoted in a world where feminism is flourishing and gaining strength. Such advertising is tailored to the typical average woman, and this has not worked for a long time. A modern woman is interested in all spheres of public life, from the simplest and most understandable to complex ones, such as politics and education.
The main stereotypes that developers use in packaging design:
The designers of Naturella pads have opted for a sleeker packaging design. The brand concept is naturalness in everything. The logo looks simple and clear: the only flower on the label is a delicate chamomile. The font is designed smoothly and concisely.
This presentation is also feminine and gentle, however, not as radical as that of the Carefree brand. The packaging design also contains flowers, delicate shades, but not pink, but more neutral - green.
Always has a slightly less feminine packaging design than the rest. The design is laconic and functional: the packaging is tiny, the font is soft, the colors are restrained. Always designers do not bind to any image. To some extent, sports motives are guessed.
It is noteworthy that the Naturella and Always gaskets are manufactured by the same company - Procter & Gamble. But the concept of these products is fundamentally different.
Always designers position their products as those intended for sports girls with an active lifestyle. Such a slogan has already become a social advertisement all over the world.
On the packaging of Always pads you can see:
The packaging design for delicate products such as feminine panty liners does not have to be typically feminine, i.e. it should not have patterned pink patterns. It all depends on the age category, because women have a huge range of interests.
Do you want to conquer a female audience? Contact the branding studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.