Creation of a modern umbrella brand of cheese products in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the brand studio FINE Development Company: AI, Blockchain, IoT

Creation of a modern umbrella brand of cheese products in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine from the brand studio FINE Development Company: AI, Blockchain, IoT

 

The domestic cheese market is a gold mine today. Based on official statistics, the export of Ukrainian cheese has grown rapidly in comparison with previous years. This is facilitated by modern European production trends.

В современном обществе растет культура еды. На полках супермаркетов всё чаще можно заметить, что элитные марки сыра уже располагаются в отделах качественных дорогих вин. Там можно увидеть такие марки как камамбер и разнообразные сыры с плесенью.

 

The umbrella brand and its features


Only at first glance it might seem that the umbrella brand is a very simple marketing ploy - the market share is expanded by selling several groups of products under one name. Accordingly, the identity for all product groups is also the same.

 

Here is an example: one brand of dairy products Danone includes the sale of several product groups at once:

  • dairy breakfasts;
  • yogurt starter cultures;
  • ready-made yoghurts.

 

Umbrella brand on the example of cheese production

 

Cheese does not give up its position as one of the favorite delicacies of Ukrainians and is included in the top 10 products of the consumer basket. Quality Ukrainian cheese is exported all over the world: to Kazakhstan, Moldova and even Egypt.

 

Features of the umbrella identity

 

Brand identity must necessarily have a clear semantic message, because the buyer must have a clear idea why he chooses this particular product, for what qualities and features.

If the products are aimed at children, then attention will be drawn to the bright packaging with the image of cartoon characters. If you are passionate about a healthy lifestyle, then attention cannot but be attracted by cheese, which is made from environmentally friendly products.

The logo of a modern brand is an emotional message. The concept of a new logo shouldn't be trivial. Components of the brand concept:

 

 

Cheese product packaging design

 

Lately, the trend has been smooth lines, calm pleasant colors of packaging. This is due to the fact that such a packaging design evokes positive associations among buyers, recalling pleasant moments from their childhood.

You can order the development of packaging design for your cheese brand in Vinnitsa, Odessa, Kiev and all over Ukraine from the FINE studio.

At the request of the customer, the advertising of the umbrella brand can have either the same or different style. However, the connection between the products must be clearly traced, this can be achieved using a branded character of a trademark or a jingle.

Contact the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine specialists right now to create a new brand of cheese products.