Ukrainian pasta market 2019, trends and prospects of trade marks, order a rebranding Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Ukrainian pasta market 2019, trends and prospects of trade marks, order a rebranding Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

Pasta is a very popular product among consumers due to its high energy value and also serves as a versatile side dish. Pasta meets all customer requirements for price and quality, cooks quickly and without any tricks.

The product is ideal from the point of view of a common man in the street. However, the grocery market in Ukraine has changed significantly in 2018. Noodles and vermicelli have partially replaced the usual potatoes and cereals in our diet. On the Internet, you can find a huge number of cooking recipes and delicious serving options.

 

Pasta brands in 2017-1018

 

In 2018, a thorough analysis of the market of all brands of vermicelli in Ukraine was carried out. The following trends were observed in the vermicelli market:

 

  • a sharp drop in demand;
  • decrease in exports;
  • increase in imports;
  • increased competition growth due to the import of imported pasta.

 

Unfortunately, the domestic production of pasta and vermicelli decreased by 12%. This is due to a number of factors, including a decline in the sales market in the Russian Federation. However, supplies of products from the EU countries to Ukraine increased significantly.

 

Instant noodle market leaders

 

Dairy vermicelli is becoming an alternative to morning meals for kids and schoolchildren. The TechnoKom company has gained wide recognition among young people.

The most popular brands of instant noodles today are:

 

  • folk brand Mivina;
  • Rollton trade mark;
  • BIGBON noodles.

The Mareven Food Ukraine company has combined the production of products under the brands "BIGBON" and "Rollton".

 

Sweet vermicelli for children: trends, packaging design trends

 

Pasta for kids is a huge field for packaging designer marketers. Today on sale you can see children's vermicelli of fancy shapes:

 

  • turtles;
  • stars;
  • bows;
  • fruits vegetables.

 

Also, experts develop a bright packaging design, depicting cartoon characters on it, memorable vivid images. The manufacturers also took care of the usefulness of the product - baby noodles are made from whole grain flour, which makes them not only tasty, but also useful for the child's body.

Order now the packaging design for your brand of children's pasta from the brand studio FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.

The popularization of a healthy lifestyle led to the fact that companies began to produce pasta from healthy whole grain and "non-wheat" flour. Manufacturers have developed a line of Italian gourmet noodles. The recipe includes a variety of healthy and tasty ingredients: seaweed, spinach, and even cuttlefish ink. Gluten-free organic pasta and vermicelli are also widespread among consumers.

Another popular marketing ploy is the addition of food grade organic colors to pasta. These dyes are: tomatoes, carrots, turmeric, beets, celery. In this combination, the manufacturer makes the packaging minimalistic and restrained so as not to distract attention from the color of the product itself.

If we talk about risks, they are minimized, since the equipment can be easily reoriented for the production of another type of product.