Buyers' opinions about modern companies will soon be encoded in a very different way. The consumer will be accompanied by a constant inexhaustible experience, and this will not depend on how and where he encounters new brands.
Blockchain is now best known for supporting cryptocurrencies such as Bitcoin and Ethereum. Also, blockchain is often used for marketing tricks and gimmicks. For example, Long Island Iced Tea has been renamed Long Blockchain Corp. As a result: a huge jump in the company's stock prices and a 200% increase in profits. There are a lot of such examples, because the blockchain makes information processing transparent, honest and secure. Modern companies use blockchain to protect their customers from fraud.
Social networks are already using various computerized algorithms to promote:
Companies are increasingly using chatbots to interact with customers via text messengers. But the developers are faced with the task of making such a technique more human, in order to build a warmer relationship of trust between the buyer and the bot.
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To increase sales and successfully promote new brands, companies will deviate from standard approaches and look for creative advertising methods.
The client puts ever higher demands on responsiveness. Services are now involved in the round-the-clock service race: online shopping in chain stores, banking services, food delivery on demand. Services change their schedule, speed up delivery, work seven days a week, and you can order any service at any time of the day.
Modern companies are betting on eco-packaging, this allows you to attract an audience due to concern for the preservation of the environment. Also, the consumer can expect pleasant bonuses in the form of smart packages that measure the dosage of drugs, reminiscent of the time of taking the drug. Manufacturers benefit from increased profits and by promoting their own brand.
Modern smart packaging will have the following properties:
The buyer wants to know the truth about his chosen company. Therefore, modern firms use feedback on official websites. Any customer can review a product or submit an electronic petition. Company transparency is a key concept in the development of modern business.