Order the development of a brand book for stores of all-Ukrainian mobile operators FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Order the development of a brand book for stores of all-Ukrainian mobile operators FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

 

The improved cellular communication format requires a complete rebranding of retail chains. One of the operators resorted to a complete replacement of the brand book: new symbols, slogan, logo and name. This led to significant changes in the structure of the corporation.

You can order a desk marketing research from the FINE Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding agency right now. This will help make a profitable business decision and successfully compete in the markets of Vinnytsia, Kiev, Odessa.

 

Author's design of Vodafone stores

 

Vodafone is considered the largest cellular operator in the world, operating as an independent brand since 1991. It all began in the 80s of the last century with the Racal Electronics Plc enterprise, which was engaged in technology and electronics.

In 2015, MTS Ukraine received a number of partner consultations for the implementation of more modern 3G technology.

 

Vodafone brand book

 

The exact translation of the name of the corporation sounds like "phone for the voice" ("Voice Data Fone"). Marketers deliberately left the name in this version, although the spelling mistake is obvious. This technique was used for ease of memorization and simplicity of the sound of words.

The logo design has changed three times during the entire existence of the enterprise. In the final version, the Vodafone logo symbolizes direct speech, which opens with an inverted comma. There is a reference to the general theme of the brand. The comma is depicted on a contrasting snow-white background, which encourages active action, to movement.

 

Corporate style of Vodafone Ukraine stores

 

Vodafone stores around the world have a common style and color scheme.

Branding is based on the basic principles:

 

  • the interior and style of the stores is thought out to the smallest detail. The impression of openness and honesty is created, because the departments are clearly visible from any point of view;
  • free test drive of new gadgets. The trustworthy and friendly image of the company is added by the fact that visitors can test popular phone models without any time limit.
  • Beautiful facade. All shops are located in beautiful glass buildings with modern interiors. From the outside, you can see very clearly what is happening inside; the designers have developed large panoramic windows especially for this.
  • Personal attention to every visitor.

 

Branding of the Kyivstar mobile network

 

One of the leaders of the Ukrainian mobile communications market is the Kyivstar company. The brand was originally named Bridge. The operator holds significant positions in terms of user loyalty, and the first call was made in 1997.

 

Kyivstar symbol

 

Initially, a blue five-winged star was chosen as the symbol of Kyivstar. The logo focused on the desire for success and leadership. In 2007, the operator resorted to rebranding and a torch was already depicted in the background of the star. It looked strong, instilled confidence and hope in potential customers.

Subscribers also became associated with rebranding after the introduction of 3G. The familiar five-pointed star has been reincarnated as a data loading icon.

 

Laconic style of Kyivstar Ukraine stores

 

The stores are designed in white and blue shades. Information boards contrast against the background of the snow-white walls. The furniture is made of light beige material. To accentuate and attract the attention of buyers, showcases with promotional offers are highlighted in rich yellow.

The designers of the FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine have extensive experience in the implementation and promotion of high-quality brands. Based on a marketing research of the mobile operators market, we will help you develop a clear strategy for promoting a new business in Vinnitsa, Odessa, Kiev