The improved cellular communication format requires a complete rebranding of retail chains. One of the operators resorted to a complete replacement of the brand book: new symbols, slogan, logo and name. This led to significant changes in the structure of the corporation.
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Vodafone is considered the largest cellular operator in the world, operating as an independent brand since 1991. It all began in the 80s of the last century with the Racal Electronics Plc enterprise, which was engaged in technology and electronics.
In 2015, MTS Ukraine received a number of partner consultations for the implementation of more modern 3G technology.
The exact translation of the name of the corporation sounds like "phone for the voice" ("Voice Data Fone"). Marketers deliberately left the name in this version, although the spelling mistake is obvious. This technique was used for ease of memorization and simplicity of the sound of words.
The logo design has changed three times during the entire existence of the enterprise. In the final version, the Vodafone logo symbolizes direct speech, which opens with an inverted comma. There is a reference to the general theme of the brand. The comma is depicted on a contrasting snow-white background, which encourages active action, to movement.
Vodafone stores around the world have a common style and color scheme.
Branding is based on the basic principles:
Initially, a blue five-winged star was chosen as the symbol of Kyivstar. The logo focused on the desire for success and leadership. In 2007, the operator resorted to rebranding and a torch was already depicted in the background of the star. It looked strong, instilled confidence and hope in potential customers.
Subscribers also became associated with rebranding after the introduction of 3G. The familiar five-pointed star has been reincarnated as a data loading icon.
The stores are designed in white and blue shades. Information boards contrast against the background of the snow-white walls. The furniture is made of light beige material. To accentuate and attract the attention of buyers, showcases with promotional offers are highlighted in rich yellow.
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