Thanks to our subconscious mind, the brain continuously processes information. Some of this information is lost throughout life, but the lion's share remains in the depth of creation in the form of images and associations. This is how life experience is gained.
Advertising storytelling is a popular marketing technique that impacts on an emotional level. Corporations engage audiences with powerful, thoughtful stories.
Advertising specialists actively use various techniques of acting, elements of drama and comedy, satire and irony. A good marketing story is always compelling, truthful and considered an art form.
The central figure of the story is the hero, with whom the audience subconsciously associates itself. The scriptwriters select the image of the main character for the sphere of the audience's life. Any story should have a denouement and an ending, this will not happen without conflict.
One of the most touching and sensual commercials is the ad for Gillette, the winner of the Cannes Lions ad festival. The brand introduced a new product in the form of a multifunctional razor for a safe and comfortable shave. The main characters of the video are a father and his adult son. The skin of an elderly person is rather delicate and fragile. The son tries to take good care of his father and helps him to put himself in order. The video touches the subtle feelings of the audience and leaves no one indifferent.
The developers of advertising Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help to clearly express the concept of the company, show concern for loved ones, the power of love and kindness.
“Perhaps she was born with this. Or maybe it's Maybelline ”- the authors of this slogan relied on naturalness and natural female beauty. Such advertising really hooked young American women back in the 70s, and the company's profits literally skyrocketed in a matter of months.
“This is what I love” is one of the most popular slogans in the world, first used by McDonalds in 2004. The slogan was so fond of the buyer that the corporation immediately adopted it and nowadays it is used in more than 100 countries around the world. The specialists simply listened to the satisfied customers of the restaurant chain, who often exclaimed: "I love it here, I love this place!"
Howard Schultz describes very interestingly the history of the creation of the coffee chain in his famous book “Pour Your Heart into It. Starbucks was built cup by cup. " A touching tale about a guy who dreamed of changing the world and the culture of consumption of coffee drinks. The story reveals the personality of the founder of the corporation, describes his strengths, as well as the concept of his company.
Sites that are made in the style of storytelling are very popular. For layout professionals, storytelling is also a vast field of action, as stories can be done in a creative and fun way. And it doesn't matter how long the story is, because even short narratives can stay in memory and be remembered by a potential buyer for a long time.
Bear Grills chose this style for his website. This allows the viewer to mentally travel and conquer the mountain peaks along with the fearless Bear.
It is extremely important to choose a storytelling specialist whom you can trust to advertise your business, his business card. Advertising specialists of the FINE agency are engaged in the development of sites in the storytelling format for companies in Vinnitsa, Odessa, Kiev.
You can order the development of advertising storytelling in any style from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine for your brand.