The names of the winners of the Olympics remain in the history of sports for many years, and the medals serve as valuable trophies for their owners. Medals are one of the main attributes of the Olympic Games, which are used to promote sports and a healthy lifestyle.
Initially, the design theme of all the Olympic Games awards was mostly ancient Greek. The cups depicted the goddess Nika, who personified victory and the god Zeus. Historically, only those athletes who won first place were awarded initially. This changed after the St. Louis Olympics, when the Olympic committee decided to award second and third places.
Later, the organizers changed the design of the medals, on the reverse side of which, after 1908, one could see national symbols:
And only after 1925 the awards acquire their standard design, the palm branch and laurel crown were transferred to the reverse. On the obverse of the medal there was an image of the goddess Nike with a laurel wreath. And on the reverse they began to depict an athlete.
Until 1960, there were no strict requirements for images on the obverse of medals, the main composition and design remained unchanged. Also, until that time, the medals had no mounts, they were handed over to the winners. Only in 1972, at the Munich Olympics, everything changed: medals were adorned exclusively on the winners' necks, and the design underwent significant changes in concept.
The design of the Summer Olympics medal was updated in 2004. The Goddess of Victory Nika now ascends to the famous Panathinaikos Stadium.
The most daring and creative ideas were implemented in the design of the Winter Olympics awards, since there were no strict requirements and standards.
The design decision of the 2002 Olympics in Salt Lake City stood out very much. The medal had an asymmetric shape, the obverse of which was adorned with a life-affirming slogan: "Light the fire in yourself!"
The Turin Olympics medal was made in the form of a ring through which a ribbon was passed. This shape symbolized the square where, according to tradition, all significant events for Italians take place.
The mascots of the Olympiad reinforce the competitive spirit and highlight the festive and cheerful atmosphere. The image of a character of a folk epic or an animal is often chosen. In conditions of high financial costs, the host country always tries to recoup the investment for the most part. After all, it's not a secret for anyone that souvenir products bring a large share of earnings. The customer is interested in making the image of the mascot as bright and interesting as possible in order to attract the attention of tourists.
The Olympics are remembered for outstanding records and bright new sports stars. But the atmosphere itself, the concept of the logo and the positive mascot are also largely remembered.
High-quality brand design plays a critical role in building a business, and also shapes the attitude of the audience to the product and the host country. FINE branding agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help you choose a short memorable name for your new trademark in Vinnitsa, Kiev, Odessa, as well as develop an effective style and register a new trademark.