Naming is very popular among the services of the FINE Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding agency. Naming specialists give recommendations on how to create a resounding successful name and do not allow mistakes when choosing a name for a new chocolate brand.
To understand the specifics of the market and clearly represent the image of a potential buyer, it is necessary to analyze the price segment of your products, as well as conduct marketing research.
For an overview of the chocolate products market in Vinnytsia, Odessa, Kiev, you can contact the FINE branding agency.
A popular naming technique is to name a chocolate brand by the name of the business owner. This is a winning option if the name and surname sound proud, beautiful and easy to remember. Thus, the manufacturer not only attracts a potential buyer, but also gets a chance to immortalize his name. This is what the manufacturers of family brands did in due time: Domenico Girardelli, John Cadbury and Milton Hershey. However, if there is no history behind the name, a guarantee of quality and craftsmanship, then this technique may not work.
It's no secret that Belgium, Austria and Switzerland are considered countries of chocolate. Manufacturers often focus on the country in which their products were produced. This adds status to the brand and automatically emphasizes that the quality of the chocolate products is at the highest level.
Often brand authors use conflicting expressions in brand names. Such names sound sharp, are well remembered and arouse the interest of consumers. It is known that the name of the chocolate "Snickers" was chosen in honor of the beloved stallion of the Frank Mars family. TCHO brand founders Luis Rosetto and Timothy Childs have been involved in the development of space shuttles in the past. It was this reference to their past scientific work that was successfully used in the birth of a new brand.
The developers use bold combinations and play on words in the names of chocolate manufacturers, referring to the famous world trademarks. For example, the brand name Milka is translated from German as milk and cocoa. The authors made a successful combination of these ingredients not only in the chocolate itself, but also in its name.
You can find examples of the names of chocolate that are not related to the taste of the product itself. But the authors use the right associations, which makes the brand recognizable and memorable. This is a very wide field for activity, as you can draw parallels with nature, art, heroes of works of art and cartoons. Notable examples are the brands Alpen Gold, Ritter Sport and Wonka.
Common mistakes when choosing a brand:
Brand managers and marketers of the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will help to qualitatively launch a brand on the Ukrainian market.