Development of a corporate identity for a bookstore from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine

Development of a corporate identity for a bookstore from FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine


To become a leader in your niche in cities such as Vinnitsa, Kiev, Odessa and not get lost against the background of competitors, you need to develop your own individual style, arouse the interest of potential customers by the very atmosphere of the store.

In addition to loyal prices and assortment, the visitor is interested in an attractive visual picture, interior, reading environment. The solution to these problems is the responsibility of the retail design studio FINE Vinnitsa.

The brand identity of the store significantly speeds up and simplifies the development of a new brand. At the same time, the benefit is doubled by reducing the advertising costs of the store. Thus, both individual stores and entire bookstore chains develop. FINE Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine identity is the most powerful factor of detachment from competing firms. You will be able to develop a unique style of a bookstore using the services of the professionals of the FINE Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine branding agency.


Formation of elements of a unique store style


The brand book is the basis on which the positioning of the company in the market is built. With the help of the brand book, the company forms its relations with the target audience, advertisers and potential partners. Customers perceive the brand book as a beautiful book with colorful pictures, in which everything is painted to the smallest detail: the logo, the color scheme of the premises, the uniform of the employees, the font style, the corporate identity and even the size of the logo.


FINE agency specialists form the following store style elements:



1) Development of a logo for a bookstore. Any store will be recognized by its business card - the logo. It is the logo that prompts the sophisticated buyer to choose your store among the many competitors. A bookstore logo needs to be eye-catching and memorable as it builds brand credibility. A trademark should be unique, attractive, so that you want to return to the store again.

2) Your corporate slogan. In the modern world, the consumer is interested in brands with a philosophy that creates a stable emotional image. The client should have a clear association with the brand, so the slogan should be succinct, short, easy to remember. Advertising slogans are equally needed by large companies and small bookstores.

3) Interior colors and staff uniforms. The furnishings and colors of the interior are very well remembered by clients. It is important to choose a color combination that creates a light atmosphere, does not irritate the buyer, and also encourages them to make a choice in favor of your brand and make a purchase. FINE Vinnytsia specialists take into account the financial level of the potential audience, as well as age statistics, current trends in society.
Workers' clothing style is one of the brand's trademarks. The team of consultants maintains a positive and friendly relationship with the store's customers.


Corporate logo bearers

The main carriers of the corporate logo include:


  • trade sign that attracts the attention of visitors;
  • showcase, which is actually the face of the store. The showcase acquaints the client with the assortment, current promotions and novelties of printed matter;
  • discount accumulative cards. Help the visitor to become a regular customer and make purchases more often;
  • other advertising products: presentation brochures, catalogs, souvenirs, flyers. With their help, the client is always aware of all the news of the store.

When preparing the corporate style of the store, it is important to take into account all the smallest details, assess the market and the characteristics of the target audience of Vinnytsia, Kiev, Odessa. Order the development of a high-quality brand book for a chain of bookstores to experienced specialists of the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.