Where to order the creation of packaging and label design for a brand, company, product, trademark Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
Packaging and label design is the most important aspect of developing a brand image and a strategic decision that has a positive impact on promotion.
Thanks to a well-developed design, on which an experienced team of professionals is working, you can really increase sales, competently present the product in the best possible way, highlight its main advantages, etc. most importantly, get the customer to buy your product.
Development of packaging design - what you need to know about
In order for the developed label design to be more than just a set of pictures and a symbol, it is worth answering three important questions:
- What product this label should represent. At this stage, it is important to take into account the main characteristics of the product, for example, if you are planning to pack glass goods, you will need first of all dense packaging, which will become reliable protection against damage.
- Determination of the target audience. Depending on who you plan to sell the product to, the decision about what the design should be will depend. For example, if you plan to develop a design for a luxury product, you should squeeze out the preference for laconic colors, expensive materials, restrained design, etc.
- Where the product will be sold. Here it is important to answer the question where the product will be presented, whether it will be wholesale, or a boutique showcase, are you planning to create an online store, etc.
It should be noted that the buyer makes a decision to purchase a particular product in 50% of cases, based solely on the appearance of the product, that is, looking at the packaging and label. Thus, ordering the creation of labels and packaging can be tantamount to a real increase in buyers in two times.
Creation of label and packaging design - the main aspects
In order for the created design to be relevant and selling, it is worthwhile to carefully study the current trends in the world of marketing and design, that is, find out what the consumer pays attention to in the first place. Currently, the following trends can be distinguished:
- Laconicism and simplicity. However paradoxical it may be, the buyer does not like complex intricate designs; the label must clearly present information about what kind of product it is, its composition, etc. Thus, the development of simple and minimalist designs has remained relevant for many years.
- Font. Based on the experience of global brands, it's safe to say that the buyer pays attention to intricate fonts. Quite often, successful companies in Kiev, Odessa, Kharkov, Vinnitsa and other cities decide to order the development of a unique spelling of a trademark in order to stand out favorably against competitors.
- Original color solutions. Marketers have long learned how to correctly manipulate color, since the color scheme of packaging and labels can evoke the necessary emotions, which plays into the hands of the manufacturer. In the history of successful brand promotion, there are cases when the buyer did not remember the brand name, while he could tell with accuracy what color the package was.
- Patterns in design. Not only does the color scheme play a role in packaging and label design, it is important to pay attention to the patterns. For example, if we are talking about an eco-brand, it is worth ordering the development of a design with natural motives.
- Illustrations in design. In order to give the brand integrity and create the desired image in the consumer's imagination, designers have resorted to using illustrations.
In addition, among the current trends of 2018 in the label and packaging design industry, it is worth noting the presence of viewing windows, vintage style, environmentally friendly materials for creating packaging, portability, etc. In any case, you need to pay tribute to the importance of this aspect of creating and promoting a brand, you should definitely order design development from professionals, which will become a guarantee of success and will significantly increase brand awareness and increase its sales.
Order the creation of a label and packaging design - basic rules
Marketers call the label and packaging of the product the face of the brand, since this is the first thing that the buyer sees and on the basis of which they base their opinion on your product. In order for the design to turn out to be competent and really high-quality, it is worth considering the following rules:
- The composition must be harmonious. In addition to ordering the creation of a design, you need to place a huge number of elements on the packaging, including a logo, barcode, storage terms and conditions, etc. All of the above components must be correctly located, and also must be in harmony with each other.
- Don't forget about free space. If earlier companies believed that maximum use of label and packaging space contributed to better memorability, information content and, accordingly, promotion, today this trend has sunk into oblivion. Marketers note that excessive information saturation irritates the consumer and does not facilitate the purchase.
- Observe a clear hierarchy. The consumer is used to receiving information in a structured manner, which should be taken into account when developing a design. In the first place should be the name of the TM, then the name of the product, followed by a brief information about the product.
Where to order the creation of packaging and label designs
Regardless of where your company is located, Kiev, Kharkov, Vinnitsa, Lviv, the main goal of the design team is to make your product sold and become recognizable. You can add visibility to your packaging with shapes, illustrations, colors and many other solutions. What will be relevant in your case? This question can only be answered by a professional who preliminarily conducts an analysis of the closest competitors, finds out what is paramount for your target audience, etc. The team of experienced designers of the FINE agency Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine will find for you the very unique solution that will work for the development of your business. Take a step towards success now - contact us at the phone number indicated on the website or leave a request on the website and we will contact you as soon as possible.