Logo creation is a mandatory step in creating and developing a new brand. It is imperative to achieve brand awareness, which will help expand your target audience and increase product loyalty.
In addition, with the help of a well-designed logo, you will be able to create the desired image with consumers, partners and competitors. In other words, the logo is the face of the company, what the consumer gets to know and makes the first impression.
When starting to create a logo, you should adhere to the following requirements. The logo must have the following qualities:
Provided that these requirements are met, further product promotion will be successful, and advertising campaigns will be as effective and efficient as possible. However, do not forget that even a professionally designed logo cannot serve as a guarantee of success, first of all, the product's popularity and popularity brings the quality and relevance of the product.
It is customary to distinguish three groups of logos that are used all over the world:
After the type of logo is determined, you can proceed to its direct creation.
Many successful companies from Vinnitsa, Kiev, Odessa and other large cities of Ukraine entrusted the creation of a logo to studios professionally engaged in design. Indeed, it is better to order the creation of a brand logo from professionals, since their work begins with a mandatory preparatory stage - an analysis and study of existing logos and close competitors. The design team's work includes the following stages:
After the specificity of the product has been identified, the main advantages and benefits have been highlighted, and the target audience has been specified, you can start creating the first sketches.
Before embarking on the most critical part of the work, it is worth asking if the customer company has a developed operating corporate identity that the corporation adheres to. If there is one, then the creation of a logo must necessarily correspond to the corporate identity. In addition, it is important to take into account that the created graphic or letter sign will be used in the future at all stages of product promotion. Thus, it can be applied to branded stationery or billboards, respectively, it is worth taking care that the logo looks equally good at all scales.
Typically, creating a sketch of a logo includes the following steps:
Typically, designers initially work in black and white, working in programs such as FreeHand, Adobe Illustrator, Corel Draw and others.
As mentioned earlier, you should not take complex sophisticated graphic images as a basis, sometimes the saying "the simpler, the better" plays into the hands in the matter of creating and developing logos. Thus, the next step can be called the simplification of the created sign, that is, an adjustment that brings you closer to the final version.
There are many examples of how companies have achieved overwhelming success with the most simple and uncomplicated logo. We used solutions such as an emblem, a logosword, a symbolic image of a logo, abstraction, and so on. They are united by only one thing - simplicity, comprehensibility and memorability.
Even at the stage of drawing up the brief, you must inform the performer how you see the future logo of your brand, as you already understood, it can be monochrome or color. On the other hand, you can always order the development of several options to choose from, in which color and black and white options will be presented. In any case, it is necessary to proceed from what is best for promoting the product.
For example, if you work in the financial services industry, you should pay attention to shades of green, black colors. If you want to order the creation of a logo for a fast food chain based on world experience, it is recommended to choose shades of red, orange, yellow and other bright colors. In any case, don't be too zealous with colors, experienced designers and marketers recommend sticking to 2-3 colors, this will be more than enough.
When successful logo options are found, you can proceed to the stage of presenting the final result to the customer. After the client approves the result of the work, it is worth immediately registering a new trademark so that it receives legal protection and can rightfully be used by its owner.
Thus, the creation of a logo is a multi-stage painstaking work that presupposes the presence of special knowledge, skills and a certain amount of time. The FINE design studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine is ready to develop a unique logo for you as soon as possible. By the way, many successful companies in Kiev, Odessa, Kharkov, Kiev and other cities already use our services, the results of our work are in a solid portfolio.