It is extremely important to follow current trends and directions when it comes to the business environment. Most enterprises approach this issue with maximum responsibility, deciding to order the development of a unique marketing strategy from professionals.
It is worth saying that this decision is absolutely correct, since it helps to correctly present the brand, to identify its advantages, thereby attracting the buyer, and also to significantly increase the target audience. Today we will tell you about the most frequent marketing strategies that are used in practice by successful companies in Kiev, Vinnitsa and other cities of Ukraine.
This strategy has several names - causal marketing, social marketing, etc. The essence of the development of this strategy is that a certain social or environmental mission is involved in the process of product promotion. Based on opinion polls and research, we can say with confidence that more than 80% of consumers are deeply convinced that the brand they are purchasing, and specifically its manufacturer, pursues some kind of global goal and idea. For example, a buyer is likely to give preference to yogurt, when buying which some part of the price is transferred to an orphanage or goes to create a socially significant facility. From this we can conclude that good deeds can be useful not only for society, but also for business, bringing great profits.
Nowadays, global marketers have come to the conclusion that just creating a good product is not enough, it is important to build the right relationship with the client. The buyer is willing to spend huge sums of money on a brand that he likes, even though there is a more affordable alternative with identical characteristics.
Creating such a strategy requires skill, which is why many global companies seek to order marketing services from professionals. It is almost impossible to build such a behavior model on your own, or it will take a lot of time.
In this case, we are talking about companies that are maximally focused on expanding their client base. Brand promotion is carried out through active marketing activities, namely:
You should order the creation of this strategy if you need to quickly sell the product. The essence of the strategy lies in the fact that the buyer loves exclusives and will gladly give a large sum for a product released in limited quantities. Marketers use a powerful psychological tool - the principle of scarcity, which quickly pays off.
No advertising gimmick will work as effectively as people passing information to each other. All you need is to find that target audience who will do everything for you. For example, it is enough to organize a free tasting of a product in one of the supermarkets, and in addition arrange a drawing of prizes among buyers of the product. Believe me, the participants of the event will definitely remember your brand and tell their friends and acquaintances about it.
This strategy is abbreviated as CTA, which stands for CALL TO ACTION. This marketing promotion model is most often used to organize a company website. Its successful application allows you to increase traffic and grow your customer base. Strategy development involves the use of text, graphics and other techniques aimed at attracting the attention of the client.
Viral or viral marketing is a relatively recent method. Its main difference is that this type of advertising is interesting to watch. We are talking about the following content - a YouTube video, an article, a graphic image that has become a meme, etc. Such advertising, as they say, goes to the people by itself, you do not have to order TV time, pay for billboards, etc.
Here we are talking about a situation where a product you produce is sold to many categories of buyers. It is worth ordering the development of such a strategy if your offer is relevant to all consumers, there is no concentration on a specific segment. Successful examples of mass marketing are such giants as Coca-Cola, McDonald's and others.
PR, that is, public relations, is the most important component of marketing. For example, the world famous company Apple since the time of Steve Jobs has created a tradition of presenting new products, which has successfully taken root and is currently working. In addition, it should be said that competent PR will be extremely useful in cases when business is going through hard times. However, you can only count on success if professionals are involved in the creation and implementation of the strategy. It is for this reason that it is worth ordering development, and not relying on your own strength.
In addition to the strategies described above, the following marketing models are in particular demand:
To determine which of the above strategies, or their combinations, will be relevant for your business, you should definitely contact people who understand marketing. Many companies in Kiev and Vinnitsa made their choice in favor of the FINE marketing studio Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine and were not mistaken. You will receive a clear and understandable guide to action, as a result of which you will be able to master new horizons and take your company to the next level.