Speaking about the feasibility of conducting Social media marketing (SMM), it is worth thinking about how many users currently have popular social networks.
According to the latest data, Facebook has about 9 million Ukrainians, Instagram attracts more than 6 million residents of Vinnytsia, Kiev, Kharkov, Odessa and other cities of Ukraine. Moreover, more than half of users visit their page in social. networks every day, that is, they regularly follow the updates, read news, including advertising posts. Thus, we can conclude that the audience of social networks is large enough and represents a fertile ground for marketing and effective business promotion.
Social media marketing or SMM is a technology for promoting a product or service using social networks. Despite the fact that the popular social. networks have appeared in our lives for a long time, the idea of using them for doing business is relatively new.
Thanks to the competent use of SMM and SMO (Social Media Optimization - the use of a set of methods for optimizing a website that are aimed at attracting users of social networks to it), you can reach new levels of communication with the target audience, establish trust and significantly increase the level of loyalty. However, it is possible to achieve a wow effect only if professionals who know a lot about product promotion and develop an effective marketing strategy are engaged in it.
Despite the fact that Social media marketing is a powerful marketing tool, its use is not advisable in all cases. For example, the promotion of alcoholic beverages, cigarettes or medicines on social networks is prohibited not only by the policies of leading social networks, but also by current legislation. Plus, if your product is super expensive, for example, you sell luxury cars, yachts, or your business is B2B, then Social media marketing is a waste of money.
While ordering the creation of Social media marketing is an ideal solution for the following business sectors:
In practice, it is these areas of business that give the maximum feedback from the consumer, allowing you to use a huge number of effective levers of Social media marketing. In order to achieve success, it is necessary to clearly formulate the goals that must be achieved, as well as to show maximum ingenuity and imagination in order to interest the user.
Having developed a competent SMM strategy, you can achieve noticeable results quickly enough. At the same time, it is extremely important to understand that the task of a marketing agency is to build a dialogue with users, to let him know that his opinion is important and weighty, and not to engage in banal imposition of another service or sell a product. So, ordering the creation of SMM is necessary to achieve the following goals:
With the help of social media activity, you will be able to maintain the right level of relationships with key customers who are most valuable to you. It is worth saying that loyal customers not only make regular sales, but also voluntarily and most importantly distribute positive information about your activities for free.
By ordering the development of SMM, you can easily answer the questions what your audience needs, is there any dissatisfaction with your product or service, etc. Thus, you do not have to order marketing research, conduct surveys or interviews, you just need to put a question in social media. network, after which users will give the opposite answer. You just have to take the information received into account and use it skillfully.
Want to know what will be the reaction of users to a new product or a rebranding? You should just ask this question to your subscribers. The information obtained will be more informative than traditional focus groups and other tests.
Professional SMM management involves the creation of unique content, it is the unique information that is most in demand on the Internet. If you manage to become such a source of truthful and unique information, the public's response will not keep you waiting long.
In modern business conditions, having your own website, as well as a page or group in social networks, is a rule of good form. Often, getting an answer to a question of interest is much easier in social media. networks rather than the traditional way. This is due to the fact that the person running the work account has the opportunity to give a detailed answer, for example, show a photo or video of a product, etc. In addition, such communication can be attributed to the closest and most confidential level, even if the company's warehouse is located in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine, and the user is in Kiev or Odessa, his request or question will be heard and taken into work as quickly as possible.
In addition, ordering the creation of an SMM and SMO strategy, and subsequent promotion on social networks, is worth it in order to strengthen the result of other types of advertising and, of course, increase the profitability of the business.
If you have made a decision that your business needs Social media marketing, hurry up to seek help from professionals. Marketing studio FINE Agency Development Company: AI, Blockchain, IoT (Fine agency) know a lot about promoting goods on social networks, many companies in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine have managed to make sure of this. If you want to become one of them, contact a specialist of the company right now by contacting us at the indicated phone number, or just leave a request on the website, we will call you back.