Modern business conduct involves tough competition, constantly changing market conditions. To stay afloat and be competitive, you should definitely use the maximum amount of marketing leverage, one of which is a unique marketing proposal.
In the advertising environment, the concept of USP appeared back in 1961 with the light hand of R. Reeves, today the concept of a unique selling proposition has undergone a lot of changes and focuses on the obvious advantages of a service or product so that the buyer can get acquainted with them. M The opinion that USP only serves to attract an audience of buyers is wrong. It is also necessary for the employees of the company to clearly understand their role in shaping the company's image and to feel they are part of a single whole.
The relevance of USP is especially acute for young companies that do not have an established customer base, and price competition is unacceptable for them. In addition, it is worth understanding that for the client and the buyer, you are just one of many, since he does not see the advantages and reasons why he should contact you.
To make your unique selling proposition relevant, you should definitely adhere to the following rules:
It should be understood that the written proposal should involve the emotional component of the choice, and not just logic and reason. Ideally, the development of a USP will first cause surprise, after which the consumer will be interested and the benefits and benefits will be assessed.
Ordering a unique selling proposition is worth it to achieve the following results:
Just one well-written phrase can tremendously increase your sales in Kiev, Odessa, Vinnitsa and other cities of Ukraine.
To order the creation of a USP is certainly worth it from professionals, otherwise you may encounter poor-quality work and other problems, including:
Of course, serious companies operating in Kiev, Odessa, Vinnitsa understand all the risks and difficulties and understand that it is impossible to create a "magic button", when clicking on which clients will come running. But at the same time, you can order development in proven marketing agencies with rich experience behind your back, this is the only way to achieve results and soon reap the benefits of the work done.
Ordering the development of a unique selling proposition in a marketing agency is a fairly common practice. When receiving an assignment from a customer, first of all, it is necessary to clearly identify the benefits and unique advantages of a product or service. Of course, one can even come up with it, basing the development of USP on them. Among the obvious advantages, it is worth noting:
After the key benefits have been identified, the team moves on to create the very phrase that will encourage the buyer to take action. Ordering the creation of a banal phrase definitely does not justify the funds spent on marketing, in addition, such levers do not bring the expected effect. So, it is worth refusing to use phrases such as "We are the best", "We have been working for 30 years", "We have cheaper or inexpensive", etc.
It is recommended to avoid vague and ambiguous words and phrases, do not use unnecessary verbs, including phrases such as “you can”, “get the opportunity”, “do you want to”, etc.
A well-designed USP is used not only to promote a specific product, but also to be part of the overall concept. Thus, in practice, USP should be used for:
As mentioned earlier, you need to order the creation of a USP only from those who have positive experience and are ready to offer original effective proposals. Here are examples of well-crafted unique selling propositions, dividing them into specific groups:
Solution to the problem:
Attraction through bonuses and discounts:
In addition, when drawing up a USP, you can focus on unique characteristics, innovative technologies, etc.
To order or not to order the development of USP is only your decision. However, if you really want to increase the competitiveness of the product and simplify its further promotion, you should find a professional agency in your city (Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine etc.), which can favorably emphasize the advantage and hide the disadvantages, if any. Development Company: AI, Blockchain, IoT