Naming is the process of creating a unique brand name that can reflect its essence, the philosophy of the company and convey to the consumer the necessary message that will induce him to choose it again and again.
So, you have created something new, it can be a product or service, on the creation of which a whole team worked, a lot of time and effort was spent. Now is the time to think about how to call "your boat", that her sailing was careless and was doomed to success. There are many options - it can be one or several words, the brand name can be Russian or Latin, long or capacious, and so on. It would seem that at such a simple step of creating a brand, many companies and novice startups come to a dead end due to the fact that they have no idea how to name the brand correctly, that is, they do not understand anything about the basics of naming.
At this stage, it's time to think about the fact that naming can be ordered as a separate service, or you can get it in conjunction with other marketing services, for example, such as developing and promoting a product or service. It should be noted that marketing companies charge considerable fees for their services, especially if their location is Kiev, Odessa, Vinnitsa, Kharkov and other large cities, so not every company can afford to use their services. It is recommended to order the development of a brand name in an experienced marketing firm for the reason that namers involve focus groups in the process, conduct in-depth research and eventually derive the ideal formula for success - the very name of the brand that will meet the customer's expectations. On the other hand, you can take this burden on your shoulders and try to do everything with your mind, we will try to figure out how difficult or simple everything is.
Developing an action plan
Let's imagine that you have a product that is undoubtedly in demand. The first thing you need to do is analyze your closest competitors, see which name is there, which ones are the most attractive. Next, it is worth deciding on the target audience, namely, to understand who will be your potential buyer. Answers to these questions will be an essential clue not only in creating a brand name, but also in the issue of brand positioning.
Thus, we can arrive at a fairly standard scheme, consisting of the following stages:
If for you these are empty words and a set of incomprehensible terms, you should definitely give up the idea that you can cope with the task on your own, it's time to order naming from professionals in your field.
This stage is needed in order to exclude coincidences in the names of brands, and also not to create something that will subconsciously resemble an already existing product, that is, the name should not be consonant with a competitor. Here you can use the following tools:
By the way, in order not to do painstaking research work, you can order a marketing research, today many studios in Kiev, Odessa, Vinnitsa offer similar services.
It is much easier to order the creation of a brand from a third-party company, but you firmly decided to go all the way and reach the desired result, namely, create the very name of the brand that will initiate successful sales and increase profits. It's time to think about structuring the data obtained earlier and choosing your own niche. Namely, what the name of the product should say, what associations arise among consumers when reading the name, its appearance or when it appears on hearing.
For example, there are some patterns that make the consumer associate:
Here it is worth starting from the specifics of the product and the preferences of the target audience, obtained as a result of the conducted marketing research.
Despite the fact that at first glance, branding and naming is a fairly simple process that can be clearly divided into stages, after which, with a minimum amount of imagination, give the result, it is not so simple. Just think about the fact that only in Ukraine at the moment there are more than 209,000 brands registered, and only a small part of them are in demand, successfully exist, bringing real profits to their owner. If we analyze in percentage terms the number of successful brands that were invented at home over a cup of coffee, then their total number will not exceed 2%. The vast majority of the name was developed by an experienced team of professional marketers, namers. Only thanks to their hard work, the owner of the brand currently feels the taste of success, remains afloat and has a profit.
Thus, we can conclude that it is better to order the creation of a brand name from professionals in their field. FINE Agency is the creator of many Ukrainian brands that are successfully sold and bought in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine.