Order rebranding, branding development in Ukraine: Kyiv, Lviv, Odessa, Dnipro, Vinnitsa. Design studio FINE agency Development Company: AI, Blockchain, IoT

Order rebranding, branding development in Ukraine: Kyiv, Lviv, Odessa, Dnipro, Vinnitsa. Design studio FINE agency Development Company: AI, Blockchain, IoT


Is rebranding a trendy innovation or a must not be neglected? In this case, it is definitely not necessary to talk about fashion, rebranding is an adequate response of a successful company to the changes that have arisen in the market sphere.

Moreover, competent rebranding is akin to art, the marketing team has to do a tremendous job, showing intelligence and ingenuity, the ability to analyze and make the right decisions, as well as give out sparkling solutions and original ideas. We will try to understand the concept of "rebranding" in more detail, find out what it is when it becomes necessary to carry it out, what stages it includes and what mistakes should be avoided.


What is rebranding

We all understand what brand development is, however, certain questions arise with rebranding. So, rebranding is a wide range of activities aimed at making changes to an existing brand. Adjustments can imply a complete change in the appearance and philosophy, or they can affect individual components of the brand - logo, name, visual perception, corporate identity, etc.


Rebranding purpose


It is worth ordering a rebranding in order to achieve compliance with the current market conditions, which are known to be rapidly changing. In addition, even the development of a new design and a change in the slogan will help breathe new breath into the product, which will certainly attract new buyers and clients in Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine and other cities.


Ordering the creation of a new brand perception is necessary in order for the target audience to create a "correct" image of a product or service. The brand should be perceived easily, simply, be accessible and meet expectations, this will certainly lead to an increase in sales and significantly increase audience reach. In addition, it should be noted that the consumer will certainly appreciate the work done, since a successfully carried out rebranding is an absolute indicator that the company does not stand still, is constantly improving and is trying to be closer to its client.


When ordering rebranding becomes a necessity


The notion that creating a new brand image is a regular event that can literally be planned is fundamentally wrong. The decision on whether your product needs promotion or rebranding is a purely internal decision that depends, first of all, on your goals. In order for the development of a new brand vision to not look like a redecoration in an unsuitable emergency house, it is worth clearly identifying the factors that indicate the need for rebranding. So, you need to order a rebranding under the following conditions:

  • Significant changes in the market
  • Increased competition
  • Planned target audience change


Rebranding development - stages


Rebranding, as mentioned earlier, is a complex of measures that implies painstaking and laborious work. It is important to clearly follow the steps here, since the effectiveness of the next one depends on the quality of one step, which is why it is recommended to order a service from professionals, trusting their knowledge and experience. Main steps:


  1. Creation of a working group
  2. Identification of "weak" points of the company
  3. Marketing research and audit
  4. Creating a new brand strategy
  5. It is important to order the development of updated brand constants or their cardinal change
  6. Work on changes in retail, development of planograms, room design, advertising materials, which contributes to the promotion of the updated brand
  7. Development of documentation, specifications, drawings
  8. Detailed supervision of implementation
  9. Presentation of the Retail Book and Brand Book, which is worth ordering in order to understand how to work with the updated brand in the future

And the last thing, before ordering the creation of a rebranding, it is worthwhile to clearly understand that this is not a "change of scenery", it is a large-scale detailed work that implies detailed analysis, analytics, the introduction of innovations and deep changes.


Order the creation of a rebranding cheap or high quality


Before choosing a marketing company, comparing prices for rebranding in Kiev and Vinnitsa, you should find out what mistakes lead to the fact that the rebranding does not give the expected results. Mistakes of marketers or why it is not recommended to order brand development from amateurs:


  • Lack of strategies and goals - in this case, ordering the creation of an updated brand is equivalent to wasted money;
  • Misunderstanding of corporate branding
  • Insufficiently deep approach to the issue
  • Lack of a platform, namely core values
  • Unreliable project evaluation criteria, this is another reason to order the development of a "turnkey" rebranding
  • Lack of information - a company that decides to order brand development or rebranding must provide all the information necessary for the process
  • Errors in management - it is important that the work is accepted by the same authorized persons who participated in the creation of the terms of reference
  • Incorrect implementation in life. This is perhaps the most offensive mistake when a company receives a detailed brand book, but is not ready to spend time and effort to ensure that absolutely all employees are involved in the process.


Where to order rebranding


If you have come to the conclusion that rebranding is exactly what you need, it is important to find a company that is capable of fulfilling the task assigned to it efficiently and efficiently. FINE branding agency has many successfully completed rebranding projects in Kiev, Odessa, Vinnitsa and other cities of Ukraine. Thanks to a certain amount of fanaticism and maximum enthusiasm for their work, a young team of active, creative and professional people from Vinnitsa create truly unique projects, bringing their work to perfection. FINE Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine rebranding is guaranteed to be successful.