A brand is a well-known trade mark that represents a product in demand on the market. High competition in many areas of trade and production creates significant difficulties for aspiring entrepreneurs to promote goods and services.
How to make your products recognizable, and to promote a newly created trademark to the level of a popular brand - this question is asked by many businessmen. Development Company: AI, Blockchain, IoT, Kyiv, Lviv, Odessa, Dnipro, Vinnitsa, Ukraine
The popularity and recognition of the trademark generates a high level of sales - when entering the store, customers, first of all, pay attention to the products that they have already heard about from various sources, rightly believing that popularity guarantees quality. This is confirmed by the history of the creation of many well-known world brands operating in various market segments, such as BMW cars, Bobcat special equipment, loved by many Pepsi and Coca-cola, where maximum attention is paid to product quality. At the same time, it is difficult to imagine how much these companies spend on advertising, with the help of which they maintain a constant demand for their product.
First, you need to create a memorable image with which the buyer could distinguish your products from the total mass of similar products.
Coca-cola calls "Quench your thirst!" or Snickers "Don't slow down, Snickersny!" broadcast daily from TV screens. These brands have chosen a youth audience for themselves. In commercials, these products are always presented in thirsty and hungry youth companies.
BMW cars amaze with their elegance, speed and ease of control - the motto chosen by the company fully meets these criteria: “Sheer Driving Pleasure” - “Driving with pleasure”.
Thus, it becomes clear that a brand promotion campaign is built on an idea and an image.
Starting a brand promotion campaign, you should determine what buyers expect from your products, what their desires can be played out to get to the point, draw close attention to the product, make consumers talk about it.
Surveys and interviews with people who are your potential buyers will help. The study of their habits, behavioral qualities will help to build a certain concept, which will be used in the future when building an advertising campaign. Show your imagination, analyze the products and actions of your competitors, determine which product qualities have not yet been emphasized in their advertising.
Here you are provided with a wide field for creativity - during the "brainstorming" process, great ideas and proposals are often born that can "hook" the consumer. Clarify how your competitors are attracting buyers, try to keep your slogan short and precise, and boldly bring your best deals to life. Develop a brand identity to help you visually remember your brand.
Assess the situation in your market segment and in the region, analyze the capabilities of competitors, the quality of their products, identify their problem areas - on this you can create an advertising campaign, emphasizing that your products are free from such shortcomings. Further in order: