This list of digital marketing definitions contains 59 of the most common marketing terms and acronyms
Used daily in our office here at FINE branding agency, Development Company: AI, Blockchain, IoT, Kyiv, Ukraine. Below you will find some of the most common digital marketing terms, many of which are specific to search engine optimization (SEO), Pay-Per-Click (PPC), and web design projects.
301 Redirects: A form of web browsers that inform search engines that a URL has been removed and / or has been moved to a new location. Typically, a 301 redirect includes the new domain address, and the redirect is automatic. It also needs to maintain search engine rankings over the previous domain name.
404 Error ('404 Not Found'): An error message that occurs when the web page no longer exists. This message is a standardized HTTP status code that indicates that the server could not find what was searched.
Ad extensions: Additional information that you can add to your Google AdWord ads. This includes business information (such as address, phone number), pricing, reviews, sitelinks, etc. Expanding advertisements helps advertisers create more meaningful and informative ads that take up more page space and usually result in higher CTRs.
Analytics (Google Analytics): A free web analytics service provided by Google. It monitors and reports on the traffic and behavior of site visitors.
Digital Banner Ad: A common internet advertising method provided by an ad server. This form of advertising involves the insertion of an ad into a web page. Its main purpose is to drive traffic to a web page by linking the site to an advertisement.
Backlinks: Search engine optimization terminology or a hyperlink that links from a web page to a website. Typically, search engines, including Google, consider websites with a lot of backlinks to be more relevant in search results.
Bounce Rate: The percentage of people who land on your site and leave immediately without clicking on your site. A high bounce rate usually leads to low conversion rates as no one visits your site long enough to consume content.
Contact: A contact is someone who has submitted their information in a form on your site. Contacts can be in different stages of the life cycle, such as leadership, marketing to qualified leadership.
Content Marketing: A marketing method for creating and distributing important and relevant content to intrigue and attract a specific audience. The main goal is to educate potential customers about a product or service to generate sales.
Conversion: A marketing technique that encourages the consumer to take action. The transformation is created when the consumer completes the requested action. Example: fills out a form on a landing page to receive a download.
Conversion rate: The percentage of contacts who successfully participate in a desired action on a web page. For example, filling out the contact form on the website.
Call to Action (CTA): A form of content designed to entice a visitor to complete a specific task and is usually a teaching method. Example: "contact today" or "download now".
Click Rate (CTR): The percentage of website visitors who will find your ad elsewhere and click on it. It can be used to measure how good your keywords and ads are.
Cost per thousand (CPM): Most online ads are priced on a CPM scale, where cost is calculated per 1,000 impressions. For example, if a banner ad is set at $ 50 / M, the CPM is $ 50 or $ 500 or 1,000 impressions.
Digital PR: A technique used by brands to increase their online presence by forging links with content authors and / or journalists with the intention of establishing press coverage or quality backlinks. If successful, this method can increase brand reach and have a positive impact on search engine visibility through effective on-site SEO, leading to more referral traffic.
Advertisements: A type of advertising on a website that includes many different forms (e.g. text, image, video, audio). They typically include eye-catching characteristics. Similar to print ads in a magazine, but online and digital.
Domain ownership: Domain authority is calculated by evaluating the linking of root domains, the number of shared links, and the total number of links over time.
Email Marketing: Using email for the purpose of customer acquisition, sales, or any other type of conversion. Email calls to action are important.
Google Search Console: Google's free web service for webmasters. It allows webmasters to check indexing status, optimize website visibility, view and check crawl speed, and important SEO data.
Hashtag: An expression that begins with this "#" character. It is mainly used on social media to “tag” similar content for users. This can be used to find or link general and / or specific content together.
Header tags (H-tags): Used in HTML to define the headings of the text on a web page. Headings are described by tags H1-H6. The H1 tag is the most prominent heading and is usually the largest or most striking, while the H6 is the smallest positioned heading. An important element in terms of SEO headers: header should be the focus keyword for the web page.
Hypertext Markup Language (HTML): The language used to create a web page. It is a unified structure for identifying text files for color, font, graphics and hyperlinks on web pages.
Hypertext Transfer Protocol (HTTP): This is the main code used by the WWW. This code defines how information is generated and transferred, and how web browsers / servers should respond to the information provided to them.
Hypertext Transfer Protocol Secure (HTTPS): The secure form of HTTP. This means that all messages between your browser and the website are encrypted. Google also rates sites that are HTTPS higher in search results than those that are not secure.
Hyperlink: A link from a hypertext file or file to another web location, usually triggered by clicking on a word or image.
Impressions: A term used in pay-per-click advertising that illustrates how many times an ad has been shown or shown to individuals online.
Impression Share: The total number of impressions you earned is divided by the predicted number of impressions you were able to receive.
IP address (Internet Protocol): This is a specific number that a device recognizes using the Internet to communicate over the network. Each device has a different IP address and can be used to locate and differentiate that device from all other devices when using the Internet. You can find your IP address by going to Google and search for "what is my IP address".
Index: Applies to all web pages that Google has crawled and saved to appear in Google search results.
Keyword: These are the topics that are indexed by web pages in search results by major search engines like Google. Keyword selection is a two-step process. Initially, it is important to use a keyword that guarantees a noticeable search volume, and it is not difficult to estimate. Next, you'll want to make sure it is parallel to your target market. In order for your site to be ranked for specific words, they must be included in the page title, meta description, and the actual amount of content on the website.
Keyuff Stuffing: A dubious technique that involves manipulating a site's search rank for a specific keyword or set of keywords. Not only does this practice look bad, it affects the user experience as inappropriate content seems strange to site visitors.
Landing Page: This is usually the website and is the form used to create the lead. The main goal is to get information about visitors and, in turn, provide a marketing proposal.
Presenter: A person or company showing an interest in a product or service in some way, form or form. They may have completed a form, subscribed to a blog, or shared their contact information in exchange for accessing information. Landing pages, forms, offers, and calls to action are just a few tools to help companies generate leads.
Link: There are two main forms: internal and external. Internal links point to pages on the same site. External links take you to another site.
Long Tail Keyword: The phrase consists of at least three words. These keywords are used to target more niche demographics as opposed to larger populations. Long tail keywords are common phrases that users enter into search engines to find specific information on the Internet.
Marketing Automation: A technology whose main purpose is to automate marketing activities (e.g. emails, social media). This simplifies repetitive tasks as it allows companies to optimize, automate, and measure marketing tasks and workflows.
Meta tags: keywords that describe the content of the page. It cannot be seen on the page itself, but is written in the page code. Meta tags are similar to blog tags, but they describe content for search engines to help with what a page is.
Meta Description: A fraction of up to 320 characters, a tag in HTML that describes the content of the page. This is a short description of the page. Important for SEO.
Meta Keywords: a special meta tag that shows the addresses of keywords on the page.
Marketing Qualified Lead (MQL): The contact who decided to receive a message from your company has received an education regarding your product or service and is more interested in learning. Marketing and Sales often have two different versions of qualified leads (MQL for Marketing and SQL for Sales), so be sure to have conversations with your sales team to determine the expectations for the types of customers you plan to hire.
Organic Traffic: When a traffic source comes from an unpaid search engine.
PPC (pay-per-click): The amount of money spent getting digital ads. Also an online advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money each time they click on their ad. For search engines, PPC ads display ads when someone searches for a keyword that matches the advertiser's keyword list they provide the search engine in advance. Google Adwords is the most common tool.
Rankings: A generic term used to display a website in search results
Responsive Web Design: The process of developing a website that adjusts appropriately for how it is used or viewed. This technology is designed to make the site recognize the device on which the content is viewed and automatically creates a page that is responsive to the device.
ROI (Return on Investment): A measure of performance used to assess performance and return on investment or multiple investments. Marketers measure ROI across all the platforms they use. It is mainly used for methods like content marketing as it is more difficult to measure.
Search Engine Optimization (SEO): The practice of improving where a site is in the search results.
Search Engine Marketing (SEM): This is a way of internet marketing that involves promoting websites by improving their ranking on search engine result pages, mostly using paid advertising.
Search Engine Results Page (SERP): A page that displays the results found after searching for keywords.
Sessions: A metric in Google Analytics that quantifies a site visitor and their interaction with a website over a period of time. The session does not depend on the number of pages viewed or the amount of time spent on the site. If a user spends 5 or 30 minutes on the site, they don't care and still counts as only one session.
Site Crawler: A web crawler, sometimes called a spider, is an internet bot that crawls the World Wide Web systematically, usually to index web pages (web spiders). Web search engines and some other sites use web crawling or spidering software to update their web content or the indexes of other sites' web content. (Google definition)
Title Tag: This is an HTML feature that is an essential component for both SEO and users. This function summarizes the theme and idea of a web page. Header tags are found in the tab bar of your web browser. In SEO, it's better to use identification heading tags that contain keywords rather than something general like "Home".
Tracking Code: Used by Google Analytics to track information about site visitors. This is a piece of code added to the HTML page.
Unique Visits: A technique used in web analytics to show how many “unique” visitors visit a website within a given time. Unique visitors are tracked by their IP addresses, and even if they visit the site multiple times, it only counts once.
URL: The address of the World Wide Web. For example, address, IP address, link and / or pseudonym.
UI (user interface design): related to UX. User interface is all content created in a resource in which a user can interact. It includes display screens, keyboards, and so on. It is also the means by which a user interacts with an application or website.
UX (User Experience Design): Affiliated with user interface. UX is a method of developing products that create meaningful and focused user experiences. This includes the precise design of the usability and enjoyment of the products users get from using it.
Visitors: A measurement in Google Analytics that evaluates a website user over a period of time. Typically, visitors are divided into two main segments: "new visitors" or "returning visitors". “New visitors” are users who visit the site for the first time in a given period of time. “Returning Visitors” are users who have viewed the site in the past within a specified period of time.
Wireframe: Also referred to as page outline or screen. Wireframes are a visual model that illustrates the 3D skeletal layout of a website. They are designed to define the structure and functionality of sites.
XML sitemap: A sitemap is a website content model designed to help users and search engines navigate your site. A sitemap can be a hierarchical list of pages (with links) organized by topic, an organization chart, or an XML document that provides instructions for crawlers.